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(单词翻译:双击或拖选)
China has changed enormously1 over the last 20 years. Its economy has been growing at 10% a year, and it's on track to be the world’s largest economy soon. Today, 80% of the world’s electronic goods are made in China. As a result, more and more western companies want to do business in China. But how easy is it for a westerner to do business there? Here are some tips from the British Embassy2 in Beijing.
Take your time. In the west, business is ruled by deadlines. Chinese business people seem to act slowly by western standards, so be prepared to wait for decisions.
Build relationships. In the west, it's usual to do business first, and then see if a relationship is possible. In China, it's the opposite. You need to build a relationship before you can do business. This leads to the idea of ‘guanxi’. Guanxi means using personal contacts and relationships to do business, and westerners need to understand how real and strong this is in China.
It can also be useful to find a reliable Chinese ally3 to work with you. He or she will be able to help with language or cultural problems and will also be able to understand Chinese body language.
You must remember to respect ‘face’. Face means having high status with your peers4. Face can be lost, given or earned. Never criticize5 or insult6 someone in front of others, as losing face will make it impossible to make a deal. On the other hand, if you praise someone by saying good things about him or her, then he or she will gain face, but be careful not to do it too much.
Accept the pecking7 order. Hierarchy8 is very important in China, and the group is more important than the individual. In business, Chinese people often don't like taking responsibility individually and may also not like giving opinions in front of peers, in case they lose face.
All these tricks of the trade can help you to play the game and do business successfully in China. Be prepared, and be patient if you want to be a winner in China.
GLOSSARY 词汇表
economy 经济
on track 步入正轨
goods 商品
tips 秘诀
take your time 慢慢来
deadlines 限期
build relationships 建立关系
ally 联盟
body language 肢体语言
high status 高地位
peers 同等地位的人
criticize 批评
insult 侮辱, 攻击
make a deal 做交易
pecking order 直译是”啄序”, 指以尊卑,高低等划分的秩序
hierarchy 等级制度
taking responsibility 承担责任
tricks of the trade 生意秘诀
giving opinions 发表意见
play the game 按照游戏规则
1 enormously | |
adv.巨大地,庞大地;大大 | |
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2 embassy | |
n.大使馆,大使及其随员 | |
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3 ally | |
n.同盟者,同盟国;vt.使结盟,与...有关联 | |
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4 peers | |
n.同等的人,贵族vi.凝视,窥视vt.与…同等,封为贵族v.凝视( peer的第三人称单数 );盯着看;同等;比得上 | |
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5 criticize | |
vt.批评;批判,指责;评论,评价 | |
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6 insult | |
vt.侮辱,凌辱;n.侮辱的言词或行为 | |
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7 pecking | |
啄,啄食,小口地吃( peck的现在分词 ); 匆匆地吻 | |
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8 hierarchy | |
n.等级制度;统治集团,领导层 | |
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