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(单词翻译:双击或拖选)
London 's Mascots1 are Revealed 伦敦奥运会吉祥物与公众见面
They have frightened some and enchanted2 others. They are Wenlock and Mandeville, mascots of the London Olympic Games.
The one-eyed figures join the large family of mascots that includes the Five Fuwa of Beijing (2008), the bear Misha of Moscow (1980) and many others.
Wenlock is the name of the English village considered by many to be the birthplace of the modern Olympics. People think its local games inspired Baron3 Pierre de Coubertin, who founded the International Olympic Committee.
The other mascot's name is a reference to the village of Stoke Mandeville, where the Paralympic movement began.
The duet of mascots is a central part of London's merchandising strategy and will feature in everything from T-shirts to tea towels. No doubt they will be seen under children's arms as cuddly4 toys.
Some adult commentators5 think that the mascots are creepy and might scare youngsters.However, children were consulted during their creation.
The 2012 Committee Chairman, Sebastian Coe, said: "We want them to be part of our fan base. We want them to engage with young people. They have in large part been designed and driven by what young people want."
The organisers of the Games are keen to avoid another controversy6 like the one that surrounded the unveiling of the puzzle-style Olympic logo in 2007. It was criticised by a sceptical British public. The video used to promote it was even claimed to trigger seizures7 in a few people.
Young fans like their mascots to come with a backstory. Children's author Michael Morpurgo came up with the idea that the mascots origin,was from the last drops of molten steel left over from the construction of the Olympic Stadium.
Adults and organisers might argue but the most important audience for Wenlock and Mandeville are children. Ten-year-old Kira, from Essex in England, wrote to the BBC to say: "I think it is wicked! I love the Olympics and so does my sister!"
Glossary 词汇表
enchanted 迷倒
mascots 吉祥物
founded 成立
movement 运动
duet 一对
merchandising 销售规划
tea towels 擦拭杯盘用的抹布
cuddly toys 可爱的、让人想拥抱的玩具
creepy 令人害怕的
fan base 粉丝群
engage with 建立友好关系
driven by 由…影响,推动
sceptical 有疑虑的
seizures 癫痫发作
backstory 幕后故事
come up with 想出
origin 出身
molten 熔化的
left over 剩下的
wicked 非常好的
1 mascots | |
n.吉祥物( mascot的名词复数 ) | |
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2 enchanted | |
adj. 被施魔法的,陶醉的,入迷的 动词enchant的过去式和过去分词 | |
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3 baron | |
n.男爵;(商业界等)巨头,大王 | |
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4 cuddly | |
adj.抱着很舒服的,可爱的 | |
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5 commentators | |
n.评论员( commentator的名词复数 );时事评论员;注释者;实况广播员 | |
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6 controversy | |
n.争论,辩论,争吵 | |
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7 seizures | |
n.起获( seizure的名词复数 );没收;充公;起获的赃物 | |
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