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(单词翻译:双击或拖选)
Apple is Larger than Microsoft 苹果市值超过微软成为全球最大科技公司
In years to come our current era may be remembered as The Epoch1 of Apple. The sleek2, minimal3 design on their gadgets4 has proved a huge hit with young professionals everywhere in Britain.
In May Apple released the iPad in the UK. This is a tablet computer that attempts to combine the computing5 power of a laptop with the portability and usability of a smartphone. Some critics have called it a compromise, but that didn't stop Apple selling 300,000 units on the first day of trading in the US.
Now Apple have launched a new version of their successful iPhone. The new handset contains a front-facing camera for video conferencing and a gyroscope to allow users to play games by waving the device about.
The first quarter of 2010 proved to be the most successful yet for the iPhone, showing that Apple will not become a victim to a tougher economic climate.
Indeed, two weeks ago Apple's market value overtook that of its arch-rival, Microsoft, for the first time since 1989. In 2000, Microsoft was worth £382 billion (3.8 trillion yuan) while Apple was worth just £11 billion (109 billion yuan). Now both companies are worth around £150 billion (1.5 trillion yuan).
The economist6 and blogger Mark J. Perry writes that if someone who bought a $5,700 (39,000 yuan) Apple PowerBook in 1997 had spent that money on Apple stock instead, it would now be worth $321,000 (2.2 million yuan).
Many link Apple's rise to the guile7 and foresight8 of its CEO, Steve Jobs. Jobs was forced out of the company in the 1980s but he was brought back a decade later to reverse its fortunes.
It is a sign of the importance of Jobs to the company that when his health took a turn for the worse last year, Apple's share prices fluctuated.
Now Steve Jobs is fighting fit again but even he is not immune to frustrating9 computer problems. At the launch of the iPhone 4, he appeared in his trademark10 blue jeans and black turtleneck. When he tried to get the new gizmo to access the internet a notice appeared on the screen: "Cannot open page. Safari11 cannot open the page because it is not connected to the Internet".
"Well Jeez" said Jobs, "I don't like this."
Glossary 词汇表
era 时代
Epoch 时期,时代
sleek 线条流畅的,造型优美的
minimal 简洁的
gadgets 小机械产品
tablet computer 平板电脑
portability 可携带,轻便
smartphone 智能手机
video conferencing 视频会议
gyroscope 陀螺仪
arch-rival 夙敌
stock 股票
guile 诡计,狡诈
foresight 深谋远虑
fluctuated 上下波动
fighting fit 精悍善战
immune 不受影响的
trademark 商标,标志性的
turtleneck 套头衫
gizmo 小玩意儿,小发明
1 epoch | |
n.(新)时代;历元 | |
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2 sleek | |
adj.光滑的,井然有序的;v.使光滑,梳拢 | |
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3 minimal | |
adj.尽可能少的,最小的 | |
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4 gadgets | |
n.小机械,小器具( gadget的名词复数 ) | |
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5 computing | |
n.计算 | |
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6 economist | |
n.经济学家,经济专家,节俭的人 | |
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7 guile | |
n.诈术 | |
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8 foresight | |
n.先见之明,深谋远虑 | |
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9 frustrating | |
adj.产生挫折的,使人沮丧的,令人泄气的v.使不成功( frustrate的现在分词 );挫败;使受挫折;令人沮丧 | |
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10 trademark | |
n.商标;特征;vt.注册的…商标 | |
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11 safari | |
n.远征旅行(探险、考察);探险队,狩猎队 | |
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