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(单词翻译:双击或拖选)
A dog's day might never be the same considering the attention pooches have been getting recently. An advert1 claiming to be the first aimed directly at them has been screened on television in Britain.
It features high-frequency sounds, whistles and barks intended to catch the attention of watching canines2 but that can't be heard by most humans. Far from being a barking mad move, it indicates that the advertising3 companies have sniffed4 out a promising6 new consumer in man's best friend.
And dogs seem to be ready to come out of the doghouse in other fields too. For those who have seen The Artist, few seem able to resist Uggie's animal magnetism7. This Jack8 Russell has been receiving praise that would make Lassie jealous.
The 10-year-old four-legged performer showed that it's a mistake to think that you can't teach old dogs new tricks and picked up the animal equivalent of an Oscar at the prestigious9 Golden Collars in Century City, California.
And soon dogs might rival human supermodels on some famous catwalks. Spending on clothing for pets is expected to break the 20 million-pound mark (200 million yuan) in 2012 in the UK, according to market assessment10 firm MTW Research.
Across the Atlantic, a US retailer11 sells everything from colourful polo shirts to fancy dress costumes. Its customers can let their imagination off the leash12 and even dress their dogs to look like dinosaurs13!
Quiz
Is this statement true, false or not given? People are not supposed to be able to hear most sounds played during the advert aimed at dogs.
True. It features high-frequency sounds that dogs can hear but are beyond the hearing capacity of most humans.
What's Uggie's breed?
Uggie is called Jack Russell.
Which award did The Artist's performer receive?
A Golden Collar, known as the animal equivalent of an Oscar.
Look at the article. What expression refers to having a difficult time?
A dog's day.
Look at the article. What phrasal verb is used to mean to discover something or someone after making an effort?
Glossary 词汇表
a dog's day 得意之时
a pooch 囊袋
to bark (犬)叫
a canine 一条狗(犬科动物)
barking mad (狗)狂叫
to sniff out 嗅出
man's best friend 人类最好的朋友
to come out of the doghouse 从冷宫里出来
animal magnetism 动物磁力 / 吸引力
you can't teach old dogs new tricks 老狗学不会新把戏
a catwalk (模特)走台步
a pet 宠物
off the leash 摆脱束缚
1 advert | |
vi.注意,留意,言及;n.广告 | |
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2 canines | |
n.犬齿( canine的名词复数 );犬牙;犬科动物 | |
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3 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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4 sniffed | |
v.以鼻吸气,嗅,闻( sniff的过去式和过去分词 );抽鼻子(尤指哭泣、患感冒等时出声地用鼻子吸气);抱怨,不以为然地说 | |
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5 sniff | |
vi.嗅…味道;抽鼻涕;对嗤之以鼻,蔑视 | |
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6 promising | |
adj.有希望的,有前途的 | |
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7 magnetism | |
n.磁性,吸引力,磁学 | |
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8 jack | |
n.插座,千斤顶,男人;v.抬起,提醒,扛举;n.(Jake)杰克 | |
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9 prestigious | |
adj.有威望的,有声望的,受尊敬的 | |
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10 assessment | |
n.评价;评估;对财产的估价,被估定的金额 | |
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11 retailer | |
n.零售商(人) | |
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12 leash | |
n.牵狗的皮带,束缚;v.用皮带系住 | |
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13 dinosaurs | |
n.恐龙( dinosaur的名词复数 );守旧落伍的人,过时落后的东西 | |
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