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(单词翻译:双击或拖选)
Smokers1 in England have been asked to give up smoking for 28 days this month, in a campaign backed by Cancer Research UK and the British Heart Foundation.
Research shows people who manage not to light up for this length of time are five times more likely to kick the habit for good.
Public health experts say campaigns that include a combination of hard-hitting adverts2 and supportive messages work best.
Quitting smoking can be difficult. People are much more likely to succeed if they get support than if they try to do it alone and go cold turkey.
Robert West, Director of Tobacco Studies at University College London, points out how peer pressure can prevent a tobacco addict's resolve going up in smoke.
"We are social animals, we are herd3 animals and we are influenced by each other," he said.
The initiative has met some scepticism among readers of the BBC News Online website. Some compared it to asking people to stop eating as a way of combating obesity4. Others doubt the campaign's effectiveness.
"Its weakness is that it fails to address why a person smokes, and these reasons are as varied5 as the number of smokers", says someone who signed as BluesBerry.
Another reader, Cazz, has decided6 to give it some credit. He says: "Campaigns like this won't necessarily prompt the majority of smokers to quit, but may prompt those thinking about quitting to set a date and try. Surely it's worth a shot."
The number of smokers in England is estimated at 8 million.
According to the Department of Health, smoking is the biggest cause of premature7 death in the country.
Quiz 测验
For how long is the campaign asking smokers to be smoke-free?
28 days
Look at the article. Why is it easier to stop smoking when other people are doing the same?
According to the University College London's commentator8 Robert West, people are social animals and are influenced by each other.
Is the following statement true, false or not given? Most of the BBC News Online website readers do not believe the anti-smoking campaign will succeed.
False. The article mentions reader Cazz saying that it is worth for smokers who are thinking about quitting to take part in the campaign.
What adjective in the article means something done with the objective to cause shock?
'Hard-hitting'
What are the three verbs used to say 'not to smoke anymore'?
To give up, to kick the habit, to quit.
Glossary 词汇表
to give up 放弃
to back 支持
to light up 点燃
to kick the habit 要戒掉恶习
a public health expert 公共健康专家
hard-hitting 强硬的
to quit 戒掉,放弃
to go cold turkey 突然停止(做某事)
peer pressure 同伴压力
an addict 瘾君子
to go up in smoke 化为乌有,成为泡影
scepticism 怀疑,怀疑主义
to address 解决
to prompt 促使
to be worth a shot 值得一试的
premature 过早
1 smokers | |
吸烟者( smoker的名词复数 ) | |
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2 adverts | |
advertisements 广告,做广告 | |
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3 herd | |
n.兽群,牧群;vt.使集中,把…赶在一起 | |
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4 obesity | |
n.肥胖,肥大 | |
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5 varied | |
adj.多样的,多变化的 | |
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6 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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7 premature | |
adj.比预期时间早的;不成熟的,仓促的 | |
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8 commentator | |
n.注释者,解说者;实况广播评论员 | |
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