英语听力精选进阶版 11716

 

CoP Show: How to build audiences 31 Mar¹ 2011

Thu, 31 Mar 11

Simon Smith and guests discuss the practical techniques that content producers can use to build audiences. They look at examples of good social media practice, how to find your audience and then connect with the people who will influence them. Also under discussion is viral marketing², what works, what practical steps can be taken to make your content go viral and how to plan for when it all goes wrong. Simon is joined by Caragh Salisbury, editor of the BBC’s user acquisition team, Marie Corin, senior marketing executive for 4oD and Chris Quigley from Rubber Republic, a specialist in viral marketing and social media advertising³.

1 mar   

vt.破坏，毁坏，弄糟

参考例句：

• It was not the custom for elderly people to mar the picnics with their presence.大人们照例不参加这样的野餐以免扫兴。
• Such a marriage might mar your career.这样的婚姻说不定会毁了你的一生。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。