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What's a Jobs worth?
Report
Steve Jobs leaving the top at Apple, a company he set up with a friend in his parent's garage 35 years ago is being seen as a turning point moment.
The world's largest technology company is losing its visionary founder1. But investors2 don't seem worried for the short term. There was little element of surprise. Mr Jobs had a liver transplant two years ago and has been on medical leave for undisclosed reasons since early this year.
The company's succession plan has rolled into place with Tim Cook, chief operating officer, widely seen as a safe pair of hands, set to take over.
The secret of Steve Jobs success, according to the writer, comedian3 and tech guru Stephen Fry, has been his ability to produce gadgets4 that are likeable as well as functional5.
Stephen Fry
"He understood that the object you hold in your hand, that connects you to people, isn't just the sum of its functions. It's something that should make you smile, that you should cradle, that you should have an emotional relationship with. And if people think that's pretentious6 then, um, the success of Apple is in a sense how wrong they are."
Mr Jobs has ridden several waves of technology change, with Apple pioneering the personal computer and then years later mobile platforms like the iPhone and iPad. Investors are betting that he's embedded7 his skills to the point where now the company can do without him.
Mark Gregory, BBC News
1 Founder | |
n.创始者,缔造者 | |
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2 investors | |
n.投资者,出资者( investor的名词复数 ) | |
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3 comedian | |
n.喜剧演员;滑稽演员 | |
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4 gadgets | |
n.小机械,小器具( gadget的名词复数 ) | |
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5 functional | |
adj.为实用而设计的,具备功能的,起作用的 | |
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6 pretentious | |
adj.自命不凡的,自负的,炫耀的 | |
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7 embedded | |
a.扎牢的 | |
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