【英语语言学习】节目收听率

STEVE INSKEEP, HOST:

 

NBC has had a terrible ratings period, but the news here is not so much the network's decline as the primary language spoken on a network that passed NBC. NPR's Mandalit del Barco has more on TV's February sweeps, starting with the network that, for the moment, is number one.

 

MANDALIT DEL BARCO, BYLINE¹: CBS broadcast this year's Super Bowl.

 

(SOUNDBITE OF SUPER BOWL)

 

UNIDENTIFIED MAN: The Super Bowl belongs to Baltimore.

 

BARCO: And with that, the network easily swept the February ratings competition for the coveted² TV viewing adult audiences, aged³ 18 to 49. It's the first time that's happened for CBS since 1998. Last fall, NBC was number one in the ratings, boosted by its NFL Sunday night football broadcasts, and the singing competition "The Voice."

 

(SOUNDBITE OF TV SHOW, "THE VOICE")

 

UNIDENTIFIED WOMAN: (singing) Yeah, yeah, yeah...

 

BARCO: But with those two shows over for the season, the peacock network has fallen to number five.

 

BILL GORMAN: That their audiences fell so dramatically, that was pretty surprising.

 

BARCO: Bill Gorman is cofounder of TVByTheNumbers.com, a website that tracks the ratings and news of the TV industry. He says what was also somewhat surprising was that Univision passed NBC in the ratings.

 

GORMAN: They're spending more on programming, they get better marketing⁴, their audience is growing. Univision has been closing the gap for quite some time with the English language broadcast networks. And they were close enough this season, so that when NBC fell as much as they did, Univision caught them, passed them.

 

BARCO: This is a first for a non-English language network, and Univision has been boasting about it on TV and online.

 

(SOUNDBITE OF AD)

 

UNIDENTIFIED MAN: The number one network for Hispanic Americans now beats NBC. Univision is the one for telenovelas, the one for news, the one for sports.

 

BARCO: And Gorman says it's the one he'll be watching out for to do even better with its fast growing demographic. Mandalit del Barco, NPR News.

1 byline   

n.署名；v.署名

参考例句：

• His byline was absent as well.他的署名也不见了。
• We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。

2 coveted   

adj.令人垂涎的；垂涎的，梦寐以求的v.贪求，觊觎(covet的过去分词)；垂涎；贪图

参考例句：

• He had long coveted the chance to work with a famous musician. 他一直渴望有机会与著名音乐家一起工作。
• Ther other boys coveted his new bat. 其他的男孩都想得到他的新球棒。 来自《简明英汉词典》

3 aged   

adj.年老的，陈年的

参考例句：

• He had put on weight and aged a little.他胖了，也老点了。
• He is aged,but his memory is still good.他已年老，然而记忆力还好。

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。