【英语语言学习】谈谈电视

I want to say that really and truly, after these incredible speeches and ideas that are being spread, I am in the awkward position of being here to talk to you today about television. So most everyone watches TV. We like it. We like some parts of it. Here in America, people actually love TV. The average American watches TV for almost 5 hours a day. Okay? Now I happen to make my living these days in television, so for me, that's a good thing. But a lot of people don't love it so much. They, in fact, berate¹ it. They call it stupid, and worse, believe me. My mother, growing up, she called it the "idiot box."

 

But my idea today is not to debate whether there's such a thing as good TV or bad TV; my idea today is to tell you that I believe television has a conscience. So why I believe that television has a conscience is that I actually believe that television directly reflects the moral, political, social and emotional need states of our nation -- that television is how we actually disseminate² our entire value system. So all these things are uniquely human, and they all add up to our idea of conscience.

 

Now today, we're not talking about good and bad TV. We're talking about popular TV. We're talking about top-10 Nielsen-rated shows over the course of 50 years. How do these Nielsen ratings reflect not just what you've heard about, which is the idea of our social, collective unconscious, but how do these top-10 Nielsen-rated shows over 50 years reflect the idea of our social conscience? How does television evolve over time, and what does this say about our society?

 

Now speaking of evolution, from basic biology, you probably remember that the animal kingdom, including humans, have four basic primal⁴ instincts. You have hunger; you have sex; you have power; and you have the urge for acquisitiveness. As humans, what's important to remember is that we've developed, we've evolved over time to temper, or tame, these basic animal instincts. We have the capacity to laugh and cry. We feel awe⁵, we feel pity. That is separate and apart from the animal kingdom. The other thing about human beings is that we love to be entertained. We love to watch TV. This is something that clearly separates us from the animal kingdom. Animals might love to play, but they don't love to watch.

 

So I had an ambition to discover what could be understood from this uniquely human relationship between television programs and the human conscious. Why has television entertainment evolved the way it has? I kind of think of it as this cartoon devil or angel sitting on our shoulders. Is television literally⁶ functioning as our conscience, tempting⁷ us and rewarding us at the same time?

 

So to begin to answer these questions, we did a research study. We went back 50 years to the 1959/1960 television season. We surveyed the top-20 Nielsen shows every year for 50 years -- a thousand shows. We talked to over 3,000 individuals -- almost 3,600 -- aged⁸ 18 to 70, and we asked them how they felt emotionally. How did you feel watching every single one of these shows? Did you feel a sense of moral ambiguity⁹? Did you feel outrage¹⁰? Did you laugh? What did this mean for you? So to our global TED³ audiences, I want to say that this was a U.S. sample. But as you can see, these emotional need states are truly universal. And on a factual basis, over 80 percent of the U.S.'s most popular shows are exported around the world. So I really hope our global audiences can relate.

 

Two acknowledgments before our first data slide: For inspiring me to even think about the idea of conscience and the tricks that conscience can play on us on a daily basis, I thank legendary¹¹ rabbi, Jack¹² Stern. And for the way in which I'm going to present the data, I want to thank TED community superstar Hans Rosling, who you may have just seen.

 

Okay, here we go. So here you see, from 1960 to 2010, the 50 years of our study. Two things we're going to start with -- the inspiration state and the moral ambiguity state, which, for this purpose, we defined inspiration as television shows that uplift me, that make me feel much more positive about the world. Moral ambiguity are televisions shows in which I don't understand the difference between right and wrong. As we start, you see in 1960 inspiration is holding steady. That's what we're watching TV for. Moral ambiguity starts to climb. Right at the end of the 60s, moral ambiguity is going up, inspiration is kind of on the wane¹³. Why? The Cuban Missile Crisis, JFK is shot, the Civil Rights movement, race riots, the Vietnam War, MLK is shot, Bobby Kennedy is shot, Watergate. Look what happens. In 1970, inspiration plummets¹⁴. Moral ambiguity takes off. They cross, but Ronald Reagan, a telegenic president, is in office. It's trying to recover. But look, it can't: AIDS, Iran-Contra, the Challenger disaster, Chernobyl. Moral ambiguity becomes the dominant¹⁵ meme in television from 1990 for the next 20 years.

 

Take a look at this. This chart is going to document a very similar trend. But in this case, we have comfort -- the bubble in red -- social commentary and irreverence¹⁶ in blue and green. Now this time on TV you have "Bonanza," don't forget, you have "Gunsmoke," you have "Andy Griffith," you have domestic shows all about comfort. This is rising. Comfort stays whole. Irreverence starts to rise. Social commentary is all of a sudden spiking¹⁷ up. You get to 1969, and look what happens. You have comfort, irreverence, and social commentary, not only battling it out in our society, but you literally have two establishment shows -- "Gunsmoke" and "Gomer Pyle" -- in 1969 are the number-two- and number-three-rated television shows. What's number one? The socially irreverent hippie show, "Rowan and Martin's Laugh-In." They're all living together, right. Viewers had responded dramatically.

 

Look at this green spike¹⁸ in 1966 to a bellwether¹⁹ show. When you guys hear this industry term, a breakout hit, what does that mean? It means in the 1966 television season, The "Smothers²⁰ Brothers" came out of nowhere. This was the first show that allowed viewers to say, "My God, I can comment on how I feel about the Vietnam War, about the presidency²¹, through television?" That's what we mean by a breakout show.

 

So then, just like the last chart, look what happens. In 1970, the dam bursts. The dam bursts. Comfort is no longer why we watch television. Social commentary and irreverence rise throughout the 70s. Now look at this. The 70s means who? Norman Lear. You have "All in the Family," "Sanford and Son," and the dominant show -- in the top-10 for the entire 70s -- "MAS*H." In the entire 50 years of television that we studied, seven of 10 shows ranked most highly for irreverence appeared on air during the Vietnam War, five of the top-10 during the Nixon administration. Only one generation, 20 years in, and we discovered, Wow! TV can do that? It can make me feel this? It can change us? So to this very, very savvy²² crowd, I also want to note the digital folks did not invent disruptive. Archie Bunker was shoved out of his easy chair along with the rest of us 40 years ago.

 

This is a quick chart. Here's another attribute: fantasy and imagination, which are shows defined as, "takes me out of my everyday realm" and "makes me feel better." That's mapped against the red dot, unemployment, which is a simple Bureau of Labor²³ Department statistic²⁴. You'll see that every time fantasy and imagination shows rise, it maps to a spike in unemployment. Do we want to see shows about people saving money and being unemployed²⁵? No. In the 70s you have the bellwether show "The Bionic Woman" that rocketed into the top-10 in 1973, followed by the "Six Million-Dollar Man" and "Charlie's Angels." Another spike in the 1980s -- another spike in shows about control and power. What were those shows? Glamorous²⁶ and rich. "Dallas," "Fantasy Island." Incredible mapping of our national psyche²⁷ with some hard and fast facts: unemployment.

 

So here you are, in my favorite chart, because this is our last 20 years. Whether or not you're in my business, you have surely heard or read of the decline of the thing called the three-camera sitcom²⁸ and the rise of reality TV. Well, as we say in the business, X marks the spot. The 90s -- the big bubbles of humor -- we're watching "Friends," "Frasier," "Cheers" and "Seinfeld." Everything's good, low unemployment. But look: X marks the spot. In 2001, the September 2001 television season, humor succumbs²⁹ to judgment³⁰ once and for all. Why not? We had a 2000 presidential election decided³¹ by the Supreme³² Court. We had the bursting of the tech bubble. We had 9/11. Anthrax becomes part of the social lexicon³³. Look what happens when we keep going. At the turn of the century, the Internet takes off, reality television has taken hold. What do people want in their TV then? I would have thought revenge or nostalgia³⁴. Give me some comfort; my world is falling apart. No, they want judgment. I can vote you off the island. I can keep Sarah Palin's daughter dancing. I can choose the next American Idol³⁵. You're fired. That's all great, right?

 

So as dramatically different as these television shows, pure entertainment, have been over the last 50 years -- what did I start with? -- one basic instinct remains³⁶. We're animals, we need our moms. There has not been a decade of television without a definitive³⁷, dominant TV mom. The 1950s: June Cleever in the original comfort show, "Leave it to Beaver³⁸." Lucille Ball kept us laughing through the rise of social consciousness in the 60s. Maude Findlay, the epitome³⁹ of the irreverent 1970s, who tackled abortion⁴⁰, divorce, even menopause on TV. The 1980s, our first cougar⁴¹ was given to us in the form of Alexis Carrington. Murphy Brown took on a vice⁴² president when she took on the idea of single parenthood. This era's mom, Bree Van de Kamp. Now I don't know if this is the devil or the angel sitting on our conscience, sitting on television's shoulders, but I do know that I absolutely love this image.

 

So to you all, the women of TEDWomen, the men of TEDWomen, the global audiences of TEDWomen, thank you for letting me present my idea about the conscience of television. But let me also thank the incredible creators who get up everyday to put their ideas on our television screens throughout all these ages of television. They give it life on television, for sure, but it's you as viewers, through your collective social consciences, that give it life, longevity⁴³, power or not.

 

So thanks very much.

1 berate   

v.训斥，猛烈责骂

参考例句：

• He feared she would berate him for his forgetfulness.他担心，由于健忘又要挨她的训斥了。
• She might have taken the opportunity to berate scientists for their closed minds.她也可能会去利用这个机会斥责那些抱成见的科学家。

2 disseminate   

v.散布；传播

参考例句：

• We should disseminate science and promote the scientific spirit.普及科学知识，弘扬科学精神。
• We sincerely welcome all countries to disseminate their languages in China.我们真诚地欢迎世界各国来华推广本国语言。

3 ted   

vt.翻晒，撒，撒开

参考例句：

• The invaders gut ted the village.侵略者把村中财物洗劫一空。
• She often teds the corn when it's sunny.天好的时候她就翻晒玉米。

4 primal   

adj.原始的；最重要的

参考例句：

• Jealousy is a primal emotion.嫉妒是最原始的情感。
• Money was a primal necessity to them.对于他们，钱是主要的需要。

5 awe   

n.敬畏，惊惧；vt.使敬畏，使惊惧

参考例句：

• The sight filled us with awe.这景色使我们大为惊叹。
• The approaching tornado struck awe in our hearts.正在逼近的龙卷风使我们惊恐万分。

6 literally   

adv.照字面意义，逐字地；确实

参考例句：

• He translated the passage literally.他逐字逐句地翻译这段文字。
• Sometimes she would not sit down till she was literally faint.有时候，她不走到真正要昏厥了，决不肯坐下来。

7 tempting   

a.诱人的, 吸引人的

参考例句：

• It is tempting to idealize the past. 人都爱把过去的日子说得那么美好。
• It was a tempting offer. 这是个诱人的提议。

8 aged   

adj.年老的，陈年的

参考例句：

• He had put on weight and aged a little.他胖了，也老点了。
• He is aged,but his memory is still good.他已年老，然而记忆力还好。

9 ambiguity   

n.模棱两可；意义不明确

参考例句：

• The telegram was misunderstood because of its ambiguity.由于电文意义不明确而造成了误解。
• Her answer was above all ambiguity.她的回答毫不含糊。

10 outrage   

n.暴行，侮辱，愤怒；vt.凌辱，激怒

参考例句：

• When he heard the news he reacted with a sense of outrage.他得悉此事时义愤填膺。
• We should never forget the outrage committed by the Japanese invaders.我们永远都不应该忘记日本侵略者犯下的暴行。

11 legendary   

adj.传奇（中）的，闻名遐迩的；n.传奇（文学）

参考例句：

• Legendary stories are passed down from parents to children.传奇故事是由父母传给孩子们的。
• Odysseus was a legendary Greek hero.奥狄修斯是传说中的希腊英雄。

12 jack   

n.插座，千斤顶，男人；v.抬起，提醒，扛举；n.（Jake）杰克

参考例句：

• I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
• He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。

13 wane   

n.衰微，亏缺，变弱；v.变小，亏缺，呈下弦

参考例句：

• The moon is on the wane.月亮渐亏。
• Her enthusiasm for him was beginning to wane.她对他的热情在开始减退。

14 plummets   

v.垂直落下，骤然跌落( plummet的第三人称单数 )

参考例句：

• As a result, blood sugar plummets, sometimes even going below the baseline. 结果，血糖浓度迅速掉落，有时甚至落于基线之下。 来自互联网
• State and local governments could continue to back as tax revenue plummets. 由于税收的直线下降，州和地方政府可能继续削减支出。 来自互联网

15 dominant   

adj.支配的，统治的；占优势的；显性的；n.主因，要素，主要的人(或物)；显性基因

参考例句：

• The British were formerly dominant in India.英国人从前统治印度。
• She was a dominant figure in the French film industry.她在法国电影界是个举足轻重的人物。

16 irreverence   

n.不尊敬

参考例句：

• True irreverence is disrespect for another man's god.真正的大不敬是不尊重别人的神。
• Mark Twain said irreverence is the champion of liberty,if not its only defender.马克·吐温说过，不敬若不是自由唯一的捍卫者，也会是它的拥护者。

17 spiking   

n.尖峰形成v.加烈酒于( spike的现在分词 )；偷偷地给某人的饮料加入（更多）酒精（ 或药物）；把尖状物钉入；打乱某人的计划

参考例句：

• High spiking fever with chills is suggestive of a complicating pylephlebitis. 伴有寒战的高热，暗示合并门静脉炎。 来自辞典例句
• We could be spiking our own guns. 我们可能要遭到失败。 来自辞典例句

18 spike   

n.长钉，钉鞋；v.以大钉钉牢，使...失效

参考例句：

• The spike pierced the receipts and held them in order.那个钉子穿过那些收据并使之按顺序排列。
• They'll do anything to spike the guns of the opposition.他们会使出各种手段来挫败对手。

19 bellwether   

n.系铃的公羊，前导，领导者，群众的首领

参考例句：

• University campuses are often the bellwether of change.大学校园往往引领变革的新潮。
• For decades the company was the bellwether of the British economy.几十年来，这家公司一直是英国经济的晴雨表。

20 smothers   

（使）窒息， （使）透不过气( smother的第三人称单数 )； 覆盖； 忍住； 抑制

参考例句：

• Mary smothers her children with too much love. 玛丽溺爱自己的孩子。
• He smothers his hair with grease, eg hair-oil. 他用发腊擦头发。

21 presidency   

n.总统(校长，总经理)的职位(任期)

参考例句：

• Roosevelt was elected four times to the presidency of the United States.罗斯福连续当选四届美国总统。
• Two candidates are emerging as contestants for the presidency.两位候选人最终成为总统职位竞争者。

22 savvy   

v.知道，了解；n.理解能力，机智，悟性；adj.有见识的，懂实际知识的，通情达理的

参考例句：

• She was a pretty savvy woman.她是个见过世面的漂亮女人。
• Where's your savvy?你的常识到哪里去了？

23 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。

24 statistic   

n.统计量；adj.统计的，统计学的

参考例句：

• Official statistics show real wages declining by 24%.官方统计数字表明实际工资下降了24%。
• There are no reliable statistics for the number of deaths in the battle.关于阵亡人数没有可靠的统计数字。

25 unemployed   

adj.失业的，没有工作的；未动用的，闲置的

参考例句：

• There are now over four million unemployed workers in this country.这个国家现有四百万失业人员。
• The unemployed hunger for jobs.失业者渴望得到工作。

26 glamorous   

adj.富有魅力的；美丽动人的；令人向往的

参考例句：

• The south coast is less glamorous but full of clean and attractive hotels.南海岸魅力稍逊，但却有很多干净漂亮的宾馆。
• It is hard work and not a glamorous job as portrayed by the media.这是份苦差，并非像媒体描绘的那般令人向往。

27 psyche   

n.精神；灵魂

参考例句：

• His exploration of the myth brings insight into the American psyche.他对这个神话的探讨揭示了美国人的心理。
• She spent her life plumbing the mysteries of the human psyche.她毕生探索人类心灵的奥秘。

28 sitcom   

n.情景喜剧，（广播、电视的）系列幽默剧

参考例句：

• This sitcom is produced in cooperation with Hong Kong TV.这部连续剧是同香港电视台联合制作的。
• I heard that a new sitcom is coming out next season.我听说下一季会推出一个新的情境喜剧。

29 succumbs   

不再抵抗（诱惑、疾病、攻击等）( succumb的第三人称单数 )； 屈从； 被压垮； 死

参考例句：

• Eventually the virus prevails and the infected person succumbs to the infection. 最终病毒体会战胜药物，而导致感染者死亡。
• A German lender succumbs to perverse incentives. Who's next? 一德国贷方受制屈服于非正当（投资）动机。谁将步其后尘？

30 judgment   

n.审判；判断力，识别力，看法，意见

参考例句：

• The chairman flatters himself on his judgment of people.主席自认为他审视人比别人高明。
• He's a man of excellent judgment.他眼力过人。

31 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

32 supreme   

adj.极度的，最重要的；至高的，最高的

参考例句：

• It was the supreme moment in his life.那是他一生中最重要的时刻。
• He handed up the indictment to the supreme court.他把起诉书送交最高法院。

33 lexicon   

n.字典，专门词汇

参考例句：

• Chocolate equals sin in most people's lexicon.巧克力在大多数人的字典里等同于罪恶。
• Silent earthquakes are only just beginning to enter the public lexicon.无声地震才刚开始要成为众所周知的语汇。

34 nostalgia   

n.怀乡病，留恋过去，怀旧

参考例句：

• He might be influenced by nostalgia for his happy youth.也许是对年轻时幸福时光的怀恋影响了他。
• I was filled with nostalgia by hearing my favourite old song.我听到这首喜爱的旧歌，心中充满了怀旧之情。

35 idol   

n.偶像，红人，宠儿

参考例句：

• As an only child he was the idol of his parents.作为独子，他是父母的宠儿。
• Blind worship of this idol must be ended.对这个偶像的盲目崇拜应该结束了。

36 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。

37 definitive   

adj.确切的，权威性的；最后的，决定性的

参考例句：

• This book is the definitive guide to world cuisine.这本书是世界美食的权威指南。
• No one has come up with a definitive answer as to why this should be so.至于为什么该这样，还没有人给出明确的答复。

38 beaver   

n.海狸，河狸

参考例句：

• The hat is made of beaver.这顶帽子是海狸毛皮制的。
• A beaver is an animals with big front teeth.海狸是一种长着大门牙的动物。

39 epitome   

n.典型，梗概

参考例句：

• He is the epitome of goodness.他是善良的典范。
• This handbook is a neat epitome of everyday hygiene.这本手册概括了日常卫生的要点。

40 abortion   

n.流产，堕胎

参考例句：

• She had an abortion at the women's health clinic.她在妇女保健医院做了流产手术。
• A number of considerations have led her to have a wilful abortion.多种考虑使她执意堕胎。

41 cougar   

n.美洲狮；美洲豹

参考例句：

• I saw a cougar slinking toward its prey.我看到一只美洲狮正在潜随猎物。
• I have never seen a cougar.我从未见过美洲豹。

42 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

43 longevity   

n.长命；长寿

参考例句：

• Good habits promote longevity.良好的习惯能增长寿命。
• Human longevity runs in families.人类的长寿具有家族遗传性。