苹果超越微软成为全球最大科技公司

    苹果超越微软成为全球最大科技公司
    Apple has overtaken Microsoft to become the largest technology company by market value， crowning a stunning¹ corporate² comeback．苹果（Apple）已完成了其令人惊叹的重返巅峰之旅——按市值计算，它已经超越微软（Microsoft），成为全球最大的科技公司。
    After more than three decades of rivalry³ between Steve Jobs and Bill Gates， the founder⁴ of the iPad maker⁵ saw his company take the lead on Nasdaq．在与比尔?盖茨（Bill Gates）竟跑了30多年之后，史蒂夫?乔布斯（Steve Jobs）这位苹果公司创始人终于将他的公司送上了纳斯达克（Nasdaq）的顶峰位置。
    When the New York markets closed on Wednesday， Apple was worth $222bn – short only of ExxonMobil． Microsoft was valued at $219bn．苹果公司的市值在周三纽约股市收市时达到2220亿美元，仅次于埃克森美孚（ExxonMobil），微软市值为2190亿美元。
    The moment says much about how technology and business strategies are changing． But it is above all a triumph for a chief executive who has defied conventional wisdom and taken big risks in new industries with entrenched⁶ powers， overthrowing⁷ the establishment in the music and mobile phone businesses and staking out new ground．这一刻充分表明，科技与商业策略正在发生着巨变。不过，这首先还是一位挑战传统智慧、勇于承担巨大风险的首席执行官的胜利。乔布斯敢于进入新兴产业、打破根深蒂固的利益链、推翻音乐和手机行业的的固有权势，开辟出了一片崭新的天地。
    Mr Jobs was punished for Apple’s early stumbles with his dismissal in 1985． He returned with the same determination to deliver a vertically⁸ integrated bundle of hardware and software but reined⁹ in wilder engineering ambitions．乔布斯也曾因为苹果公司早先的失利而受到惩罚，在1985年一度被解聘。他重返苹果公司时，依然带着要提供从软件到硬件纵向整合打包服务的决心，只是对工程技术的雄心有所收敛。
    Mr Gates put his software in so many places that the US justice department for a time sought to break Microsoft apart．另一边，盖茨的微软软件应用是如此广泛，以至于美国司法部（US justice department）曾一度想方设法拆分微软。
    Yet the men once went on double dates， indulging their fascination¹⁰ with each other．但他们也曾经携夫人一同出游，彼此不掩饰对对方的欣赏。
    “Gates was recognised for being a great businessperson but wanted to be seen as visionary． Jobs was recognised as visionary but wanted to be seen as a great businessperson，” said Alan Deutschman， author of The Second Coming of Steve Jobs．“盖茨被公认为一位伟大的商人，但他渴望被视作一个有远见卓识的人；乔布斯被公认为具有远见卓识，却渴望被视作一位伟大的商人。”《史蒂夫?乔布斯复出记》（The Second Coming of Steve Jobs）的作者阿兰?多伊奇曼（Alan Deutschman）说。
    “With Apple eclipsing Microsoft in market cap， it really is Steve Jobs’ proof that he’s a great businessperson and that he achieved what he always envied about Bill Gates．”
    “随着苹果的市值超过微软，史蒂夫?乔布斯证明了他的确是一位伟大的商人，得到了一直以来都令他羡慕的比尔?盖茨所拥有的成就。
    Apple’s most recent full－year revenue was $36．5bn， close to double the level of three years before but shy of Microsoft’s $58bn． But Apple’s profit margins¹¹ are wider． Its net income has nearly trebled in three years to $5．7bn， while Microsoft’s profit has only inched forward．苹果公司最近宣布的全年收入为365亿美元，接近3年前的两倍，然而在微软580亿美元的收入面前还略显羞涩。不过，苹果的利润率更高。它的净利润在3年间几乎翻了3倍，达到57亿美元，而微软的净利润增长则非常缓慢。

1 stunning   

adj.极好的；使人晕倒的

参考例句：

• His plays are distinguished only by their stunning mediocrity.他的戏剧与众不同之处就是平凡得出奇。
• The finished effect was absolutely stunning.完工后的效果非常美。

2 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

3 rivalry   

n.竞争，竞赛，对抗

参考例句：

• The quarrel originated in rivalry between the two families.这次争吵是两家不和引起的。
• He had a lot of rivalry with his brothers and sisters.他和兄弟姐妹间经常较劲。

4 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

5 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

6 entrenched   

adj.确立的，不容易改的(风俗习惯)

参考例句：

• Television seems to be firmly entrenched as the number one medium for national advertising.电视看来要在全国广告媒介中牢固地占据头等位置。
• If the enemy dares to attack us in these entrenched positions,we will make short work of them.如果敌人胆敢进攻我们固守的阵地，我们就消灭他们。

7 overthrowing   

v.打倒，推翻( overthrow的现在分词 )；使终止

参考例句：

• They succeeded in overthrowing the fascist dictatorship. 他们成功推翻了法西斯独裁统治。 来自《简明英汉词典》
• I always delight in overthrowing those kinds of schemes. 我一向喜欢戳穿人家的诡计。 来自辞典例句

8 vertically   

adv.垂直地

参考例句：

• Line the pages for the graph both horizontally and vertically.在这几页上同时画上横线和竖线，以便制作图表。
• The human brain is divided vertically down the middle into two hemispheres.人脑从中央垂直地分为两半球。

9 reined   

勒缰绳使（马）停步( rein的过去式和过去分词 )； 驾驭； 严格控制； 加强管理

参考例句：

• Then, all of a sudden, he reined up his tired horse. 这时，他突然把疲倦的马勒住了。
• The officer reined in his horse at a crossroads. 军官在十字路口勒住了马。

10 fascination   

n.令人着迷的事物，魅力，迷恋

参考例句：

• He had a deep fascination with all forms of transport.他对所有的运输工具都很着迷。
• His letters have been a source of fascination to a wide audience.广大观众一直迷恋于他的来信。

11 margins   

边( margin的名词复数 )； 利润； 页边空白； 差数

参考例句：

• They have always had to make do with relatively small profit margins. 他们不得不经常设法应付较少的利润额。
• To create more space between the navigation items, add left and right margins to the links. 在每个项目间留更多的空隙，加左或者右的margins来定义链接。