苹果发布13年来最差季报iphone销量首次下跌

 Apple posted its worst quarterly financial results in more than a decade on Tuesday. Sales of iPhones, iPads, and Macs all fell by double digits¹, leading to a 13 percent drop in total revenue. The markets have reacted harshly, with the company's stock losing more than 7 percent of its value in after-hours trading.

苹果公司周二发布了十年来最差的一季财务情况。iPhone、iPad还有Mac销量都跌了两位数，整体收益下降13个百分点。市场反应惨烈，公司非工作时间交易值跌了7个百分点。

Apple is still an enormously profitable company — it pulled in more than $10 billion in net income last quarter. The iPhone has been one of the most successful consumer products in world history. It's an almost impossible act to follow.

苹果仍然是颇为赚钱的公司，上一季净收入吸金逾100亿美元。iPhone迄今是世界历史上最成功的用户产品，几乎是后无来者。

苹果发布13年来最差季报iphone销量首次下跌

In April 2007, a few months before the iPhone first appeared in stores, the company reported that it had sold 1.5 million Macs and 10.5 million iPods between January and March 2007, generating $2.3 billion and $1.7 billion in revenue, respectively.

2007年4月，就在iPhone首次在店内开售的几个月前，公司报告称，在2007年1月至3月间已经卖出150万台Mac和105万个iPod，分别创收23亿和17亿美元。

Today, of course, those figures look puny². Between January and March 2016, Apple sold 51 million iPhones, generating $33 billion in revenues — more than 10 times as much revenue as the iPod generated in its heyday³. In addition, Apple sold 10 million iPads and 4 million Macs, for another $10 billion in revenue.

当然，如今这些数字看起来微不足道。2916年1月至3月间，苹果公司卖出了5100万台iPhone，创收330万美元，是iPod鼎盛时期的十倍有余。此外，苹果公司卖出了1000万台iPad和400万台Mac，又创100亿收入。

Apple's financial results are only disappointing compared to the very high expectations set by previous quarters' results.Apple hasn't provided sales figures for the Apple Watch, but estimates suggest that it's only a modest hit so far.

说苹果公司的财政情况不尽如人意是因为相较于前几个季度而言，业绩高了，公司期望也高。苹果还未提供Apple Watch的销售数据，但估计至今也只小赚一把而已。

Presumably, Apple is working on other products that it hopes will be big hits. Maybe the rumored⁴ Apple Car will generate iPhone-level revenues and profits. But if Apple fails to find a successor to the iPhone, that won't be a sign that they've done anything wrong. iPhone-level hits are just very, very rare.

大概苹果公司在忙其它产品，希望可以大卖。也许传说中的Apple Car可以创造和iPhone一样水平的收入和利益。但要是苹果公司找不到iPhone的后继者，也不能说明苹果就有过失策了。iPhone的大卖实属罕见。

1 digits   

n.数字( digit的名词复数 )；手指，足趾

参考例句：

• The number 1000 contains four digits. 1000是四位数。 来自《简明英汉词典》
• The number 410 contains three digits. 数字 410 中包括三个数目字。 来自《现代英汉综合大词典》

2 puny   

adj.微不足道的，弱小的

参考例句：

• The resources at the central banks' disposal are simply too puny.中央银行掌握的资金实在太少了。
• Antonio was a puny lad,and not strong enough to work.安东尼奥是个瘦小的小家伙，身体还不壮，还不能干活。

3 heyday   

n.全盛时期，青春期

参考例句：

• The 19th century was the heyday of steam railways.19世纪是蒸汽机车鼎盛的时代。
• She was a great singer in her heyday.她在自己的黄金时代是个了不起的歌唱家。

4 rumored   

adj.传说的，谣传的v.传闻( rumor的过去式和过去分词 )；[古]名誉；咕哝；[古]喧嚷

参考例句：

• It is rumored that he cheats on his wife. 据传他对他老婆不忠。 来自《简明英汉词典》
• It was rumored that the white officer had been a Swede. 传说那个白人军官是个瑞典人。 来自辞典例句