雅思考试大作文范文：诋毁同行的广告

 　　诋毁同行的广告

　　Manufacturers who advertise sometimes directly name one or two of their competitors and attack their products. What are your feelings about this advertising¹ practice? Write an essay of about 250 words describing your ideas.

　　Advertisers who directly attack their competitors may amuse me if they do it cleverly. However, they have probably lost me as a customer.

　　Companies who attack their rivals remind me of people who boost their egos² by criticizing others. When people do this, I often suspect they have little to offer and may even have something to hide. I would rather find out what is good about a person, not what is bad about someone else.

　　Similarly, I like advertising that lets me know about products that might meet my needs. I don't place much faith in ads telling me what may be wrong with a rival product. I tend to suspect that the information could be biased³.

　　I also believe advertisers are foolish to name their rivals because by doing so they give the competing product free publicity⁴. If the competition is worth attacking, I tend to think it may actually have something to offer.

　　In advertising, as in life, I believe we should try to be the best we can be, without belittling⁵ the next person - or the rival product.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 egos   

自我，自尊，自负( ego的名词复数 )

参考例句：

• Their egos are so easily bruised. 他们的自尊心很容易受到伤害。
• The belief in it issues from the puerile egos of inferior men. 这种信仰是下等人幼稚的自私意识中产生的。

3 biased   

a.有偏见的

参考例句：

• a school biased towards music and art 一所偏重音乐和艺术的学校
• The Methods: They employed were heavily biased in the gentry's favour. 他们采用的方法严重偏袒中上阶级。

4 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。

5 belittling   

使显得微小，轻视，贬低( belittle的现在分词 )

参考例句：

• We must be realistic in our self-estimation, neither being conceited nor belittling ourselves. 我们对自己的估计应该实事求是， 不要自高自大，也不要妄自菲薄。
• I find it belittling to be criticized by someone so much younger than me. 有个比我年轻许多的人批评了我，我觉得是小看了我。