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A cab driver taught me a million dollar lesson in customer satisfaction and expectation. Motivational speakers charge thousands of dollars to impart this kind of training to corporate1 executives and staff. It cost me a $12 taxi ride.
I had flown into Dallas for the sole purpose of calling on a client. Time was of the essence and my plan included a quick turnaround trip from and back to the airport. A spotless cab pulled up. The driver rushed to open the passenger door for me and made sure I was comfortably seated before he closed the door. As he got in the driver's seat, he mentioned that the neatly2 folded Wall Street Journal next to me was for my use. He then showed me several tapes and asked me what type of music I would enjoy. Well! I looked around for a "Candid3 Camera!" Wouldn't you? I could not believe the service I was receiving! I took the opportunity to say, "Obviously you take great pride in your work. You must have a story to tell.""You bet," he replied, "I used to be in Corporate America. But I got tired of thinking my best would never be good enough. I decided4 to find my niche5 in life where I could feel proud of being the best I could be. I knew I would never be a rocket scientist, but I love driving cars, being of service and feeling like I have done a full day's work and done it well. I evaluate my personal assets and… wham! I became a cab driver. One thing I know for sure, to be good in my business I could simply just meet the expectations of my passengers. But, to be great in my business, I have to exceed the customer's expectations! I like both the sound and the return of being 'great' better than just getting by on 'average'".
Did I tip him big time? You bet! Corporate America's loss is the travelling folk's friend!
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1 corporate | |
adj.共同的,全体的;公司的,企业的 | |
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2 neatly | |
adv.整洁地,干净地,灵巧地,熟练地 | |
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3 candid | |
adj.公正的,正直的;坦率的 | |
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4 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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5 niche | |
n.壁龛;合适的职务(环境、位置等) | |
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