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There's an iconic image of Bill Gates that might help explain our collective fascination1 with this legendary2 businessman and his most famous creation, the Microsoft Corp. It's a mug shot from 1977, taken after Gates was pulled over in Albuquerque, N.M., for a traffic violation3 .
The photo shows a chinless 19-year-old geek with tinted4 prescription5 glasses and an undeniable smirk6. How, we're left to wonder, did this goofy-looking college dropout7 with questionable8 driving skills (and wearing an even more questionable flowered shirt) end up becoming the richest man in the world?
If you go searching for answers to that question online, you'll find a lot of half-truths and misinformation. It doesn't help that Microsoft has made more than its fair share of enemies over the years. It really doesn't help that most of those enemies have blogs that enable them to share their enmity with the world. They've accused the company and its former CEO of everything from willfully running a monopoly to stealing some of its biggest technological9 innovations to actually being evil.
The myths surrounding Microsoft and its founder10 are closely tied to the creation myth of the personal computer itself. To start off our list of top 5 Microsoft myths, we're going to explore a common misconception about the origin of "windows."
5. Microsoft Invented "Windows"
There's an iconic image of Bill Gates that might help explain our collective fascination with this legendary businessman and his most famous creation, the Microsoft Corp. It's a mug shot from 1977, taken after Gates was pulled over in Albuquerque, N.M., for a traffic violation.
The photo shows a chinless 19-year-old geek with tinted prescription glasses and an undeniable smirk. How, we're left to wonder, did this goofy-looking college dropout with questionable driving skills (and wearing an even more questionable flowered shirt) end up becoming the richest man in the world?
If you go searching for answers to that question online, you'll find a lot of half-truths and misinformation. It doesn't help that Microsoft has made more than its fair share of enemies over the years. It really doesn't help that most of those enemies have blogs that enable them to share their enmity with the world. They've accused the company and its former CEO of everything from willfully running a monopoly to stealing some of its biggest technological innovations to actually being evil.
The myths surrounding Microsoft and its founder are closely tied to the creation myth of the personal computer itself. To start off our list of top 5 Microsoft myths, we're going to explore a common misconception about the origin of "windows."
In 1968, when 13-year-old Bill Gates was still programming tic-tac-toe in BASIC, an engineer named Douglas Englebart at the Stanford Research Institute introduced the world to the mouse . To modern computer users, the mouse is nothing more than a mundane12 technological necessity: How else could you click icons13, scroll14 through menus and move cursors? But computer users in 1968 found the mouse revolutionary precisely15 because no one had ever heard of those things back then.
Englebart is credited with inventing the graphical user interface16, or GUI (pronounced "gooey"). In the early 1970s, a team of researchers at the Xerox17 Palo Alto Research Center (PARC) expanded on Englebart's concept and built the Xerox Alto, the first personal computer that featured the now-standard "W.I.M.P." GUI: windows, icons, menus and pointing device .
The Xerox Alto ran on an operating system/development environment called SmallTalk that was created in-house by Xerox PARC researchers. In 1979, 24-year-old Steve Jobs of tech upstart Apple Computer, Inc. paid $1 million in Apple stock options for a detailed18 tour of the Xerox PARC facility. Blown away by the SmallTalk GUI, Jobs demanded the product's technical documentation, which Xerox foolishly handed over .
With the specs for the SmallTalk GUI in hand, Apple released the Lisa in 1983, the first commercial computer to feature a "windows" GUI. Jobs would use a similar GUI for the much more popular Macintosh models. When Bill Gates, who wrote software for the Mac, released Windows 2.0 in 1987, Apple sued Microsoft for blatantly19 stealing the Mac's look and feel -- something Apple stole long ago from Xerox .
Apple eventually lost the case and Microsoft's subsequent dominance of the PC market made "windows" synonymous with Windows.
4. Microsoft Doesn't Care About Security
Microsoft is the Little Dutch Boy of software manufacturers, constantly plugging security holes in its operating system and application software. These backdoor vulnerabilities allow malicious20 hackers22 to gain access to unprotected computers, turning them into unwitting bots that spread viruses and worms to even more computers.
You hardly ever see headlines reading, "Apple Warns Users About Serious Security Hole" or "Red Hat Races to Issue Patch to Thwart23 Hackers." That's because few programmers would bother to write malicious code and nasty computer viruses for Macs and Linux computers. The reason for this is quite simple: If you're a hacker21 and your insidious24 goal is to poison the most machines possible, you'd train your sights on the operating system used by more than 90 percent of the world's personal computers.
Despite the rabid criticism of the security weaknesses of Windows XP, it's wrong to say that Microsoft doesn't care about security. Microsoft employs some of the sharpest minds in the field of cyber security, including security chief Michael Howard and Linux security expert Crispin Cowan . In recent years, they've launched several long-term, far-reaching security initiatives, including Trustworthy Computing25, End to End Trust and most recently, Microsoft Security Essentials. They've also built Windows Vista26 to be substantially more secure than XP.
The real question, according to veteran tech writer Rob Enderle, is whether anyone at any company could successfully repel27 the near-constant barrage28 of attacks that plague Microsoft products. To make matters worse, he says, boasting about security features is bound to attract hackers hungry for a challenge. As an example, the writer cites an announcement from Oracle29 that called its latest creation "bulletproof." It was successfully attacked the next day .
3. Microsoft is a "Natural Monopoly"
Some critics of the U.S. government's ongoing30 antitrust case against Microsoft defended the software powerhouse as a legal natural monopoly because it earned its dominance by outmaneuvering its free market competitors.
The real definition of a natural monopoly is actually quite different from its conventional meaning. In economic parlance31, a natural monopoly is a company that is allowed to monopolize32 an industry because it's in the best interest of the state and the consumer.
Utility companies are classic examples of natural monopolies. In most cities and towns, you have no choice about which electric company to use. That's because there's a huge barrier of entry for starting a competing electric company. You'd have to build power plants and string miles of cable to create a workable infrastructure33. It's cheaper for the consumer -- and more efficient for the state -- to have one tightly regulated private company running the show.
On the surface, Microsoft looks like a natural monopoly of the computer industry. Since the company has some 90 percent of the global operating system market share, Microsoft enjoys huge economies of scale. For instance, smaller software developers could never spend as much as Microsoft can on product development and marketing34. They would never make the money back without having to charge much more than Microsoft would for the same products.
The biggest difference is that Microsoft used its "prodigious35 market power and immense profits," in the words of U.S. District Judge Thomas Penfield Jackson, to not only erect36 higher barriers of entry for its competition, but to threaten and intimidate37 anyone who dared knock at the door. And there's nothing "natural" about that.
2. Microsoft isn't Innovative38
icrosoft has a well-deserved reputation in software circles for being technologically39 derivative40. In other words, Microsoft has borrowed or bought every good idea it's ever had.
This theory isn't unfounded. For example, Bill Gates and friends didn't write the code for MS-DOS. They bought something called QDOS (Quick and Dirty Operating System) for $50,000, tweaked it and licensed41 it to IBM for huge profits. They didn't code the original Internet Explorer, either: They licensed the source code from Spyglass Inc., maker42 of the Mosaic43 browser44, and used that same basic code for three or four versions of Explorer.
Defenders45 of Microsoft know that the company isn't such a great technological innovator46 -- Gates didn't realize the potential of the Internet until 1995 -- but they will say the company has some of the most cutting-edge business ideas in the field.
Think about it. Before Microsoft came along, no one had entertained the idea of selling software and hardware separately. IBM licensed MS-DOS from Microsoft because it wanted to concentrate on hardware. Gates, Steve Ballmer and other Microsoft executives foresaw the lucrative47 potential in licensing48 their operating system to dozens of different PC hardware makers49.
When the Harvard Business Institute studied the secrets of Microsoft's success, they pinpointed50 the company's innovative approach to its intellectual property. Microsoft has created a gargantuan51 library of proprietary52 source code "components53" that work across the Windows platform. If a developer proves his loyalty54 to Microsoft, he gets access to that code library -- and hundreds of millions of potential Microsoft customers.
1. Bill Gates is Evil
Arrogant55. Bullying56. Ruthless. Stubborn. All of these are adjectives that former and current Microsoft colleagues and competitors have used to describe William Henry Gates III. But would those critics describe him as evil? Not in a million years.
When Gates announced that he was stepping down from daily operations at Microsoft in July 2008, it spawned57 a flood of articles about his legacy58. Some compared him to Henry Ford11, another person who took an expensive, rarified technology and devised an ingenious way to selling it to the masses.
Microsoft's long-time mission was to have "a PC on every desk and in every home." Indeed, Microsoft operating systems have been used on billions of PCs worldwide since 1981.
Some journalists and pundits59 chose to compare Gates to Henry Ford, but a more apt comparison might be to Andrew Carnegie, the steel baron60 who engaged in ruthless business practices before dedicating the final years of his life to philanthropy. By the time he died in 1919, he'd given away all of his ill-gotten riches to found museums, libraries, parks and numerous charitable organizations.
Gates may be guilty of many underhanded businesses tactics, but has yet to order mercenary troops to attack his own factory (as Carnegie did). As a philanthropist, he's poised61 to become the greatest giver in the history of the world. The Bill and Melinda Gates Foundation has already invested tens of billions of dollars toward the eradication62 of disease and poverty in developing nations and eventually will give away all of Gates' wealth. How evil could that be?
点击收听单词发音
1 fascination | |
n.令人着迷的事物,魅力,迷恋 | |
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2 legendary | |
adj.传奇(中)的,闻名遐迩的;n.传奇(文学) | |
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3 violation | |
n.违反(行为),违背(行为),侵犯 | |
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4 tinted | |
adj. 带色彩的 动词tint的过去式和过去分词 | |
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5 prescription | |
n.处方,开药;指示,规定 | |
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6 smirk | |
n.得意地笑;v.傻笑;假笑着说 | |
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7 dropout | |
n.退学的学生;退学;退出者 | |
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8 questionable | |
adj.可疑的,有问题的 | |
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9 technological | |
adj.技术的;工艺的 | |
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10 Founder | |
n.创始者,缔造者 | |
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11 Ford | |
n.浅滩,水浅可涉处;v.涉水,涉过 | |
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12 mundane | |
adj.平凡的;尘世的;宇宙的 | |
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13 icons | |
n.偶像( icon的名词复数 );(计算机屏幕上表示命令、程序的)符号,图像 | |
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14 scroll | |
n.卷轴,纸卷;(石刻上的)漩涡 | |
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15 precisely | |
adv.恰好,正好,精确地,细致地 | |
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16 interface | |
n.接合部位,分界面;v.(使)互相联系 | |
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17 xerox | |
n./v.施乐复印机,静电复印 | |
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18 detailed | |
adj.详细的,详尽的,极注意细节的,完全的 | |
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19 blatantly | |
ad.公开地 | |
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20 malicious | |
adj.有恶意的,心怀恶意的 | |
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21 hacker | |
n.能盗用或偷改电脑中信息的人,电脑黑客 | |
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22 hackers | |
n.计算机迷( hacker的名词复数 );私自存取或篡改电脑资料者,电脑“黑客” | |
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23 thwart | |
v.阻挠,妨碍,反对;adj.横(断的) | |
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24 insidious | |
adj.阴险的,隐匿的,暗中为害的,(疾病)不知不觉之间加剧 | |
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25 computing | |
n.计算 | |
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26 vista | |
n.远景,深景,展望,回想 | |
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27 repel | |
v.击退,抵制,拒绝,排斥 | |
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28 barrage | |
n.火力网,弹幕 | |
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29 oracle | |
n.神谕,神谕处,预言 | |
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30 ongoing | |
adj.进行中的,前进的 | |
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31 parlance | |
n.说法;语调 | |
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32 monopolize | |
v.垄断,独占,专营 | |
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33 infrastructure | |
n.下部构造,下部组织,基础结构,基础设施 | |
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34 marketing | |
n.行销,在市场的买卖,买东西 | |
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35 prodigious | |
adj.惊人的,奇妙的;异常的;巨大的;庞大的 | |
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36 erect | |
n./v.树立,建立,使竖立;adj.直立的,垂直的 | |
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37 intimidate | |
vt.恐吓,威胁 | |
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38 innovative | |
adj.革新的,新颖的,富有革新精神的 | |
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39 technologically | |
ad.技术上地 | |
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40 derivative | |
n.派(衍)生物;adj.非独创性的,模仿他人的 | |
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41 licensed | |
adj.得到许可的v.许可,颁发执照(license的过去式和过去分词) | |
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42 maker | |
n.制造者,制造商 | |
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43 mosaic | |
n./adj.镶嵌细工的,镶嵌工艺品的,嵌花式的 | |
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44 browser | |
n.浏览者 | |
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45 defenders | |
n.防御者( defender的名词复数 );守卫者;保护者;辩护者 | |
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46 innovator | |
n.改革者;创新者 | |
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47 lucrative | |
adj.赚钱的,可获利的 | |
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48 licensing | |
v.批准,许可,颁发执照( license的现在分词 ) | |
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49 makers | |
n.制造者,制造商(maker的复数形式) | |
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50 pinpointed | |
准确地找出或描述( pinpoint的过去式和过去分词 ); 为…准确定位 | |
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51 gargantuan | |
adj.巨大的,庞大的 | |
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52 proprietary | |
n.所有权,所有的;独占的;业主 | |
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53 components | |
(机器、设备等的)构成要素,零件,成分; 成分( component的名词复数 ); [物理化学]组分; [数学]分量; (混合物的)组成部分 | |
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54 loyalty | |
n.忠诚,忠心 | |
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55 arrogant | |
adj.傲慢的,自大的 | |
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56 bullying | |
v.恐吓,威逼( bully的现在分词 );豪;跋扈 | |
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57 spawned | |
(鱼、蛙等)大量产(卵)( spawn的过去式和过去分词 ); 大量生产 | |
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58 legacy | |
n.遗产,遗赠;先人(或过去)留下的东西 | |
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59 pundits | |
n.某一学科的权威,专家( pundit的名词复数 ) | |
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60 baron | |
n.男爵;(商业界等)巨头,大王 | |
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61 poised | |
a.摆好姿势不动的 | |
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62 eradication | |
n.根除 | |
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