Environment protection is not only about green forests, tigers, blue skies, and a handful of NGOs arguing for a noble course. It's big business. With rapid population growth and aggressive speed of industrialization the world over, supplies of pollution control equipment, cleaner technologies and related services are looking to cater to enormous and growing market. It has been estimated that the global market in these goods and services is around $ 550 billion and is likely to touch $ 640 billion by 2010. The market in these goods and services is clearly dominated by companies from industrialized world. The United States is the world's largest producer and comsumer of these goods and services. Apart from being the second largest net exporter after Germany, the US, Japan and European Union, put together, control 85% of the trade in this industry. Most of the developing countries, including India, are not importers.