听基础单词,练听力第11期:顾客会购买我们的"br（在线收听）

【今日基础词】Brand

【Transcript】

A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a record and have a good customer base, we can increase the price.

B: That sounds like a really clever marketing strategy.

A: This is a very competitive market. We’ve got to come up with a few clever strategies in order to keep our place on top.

B: I think our main strength is with young consumers
【Translation】

A：我觉得这主意不错。价格在市场上是个重要的变量，所以我们可以利用价格建立顾客基数。如果顾客被我们的低价位所吸引，他们就会购买我们的牌子，并成为我们忠实的消费者。日后，创下销售纪录、打下良好的顾客基础之后，再提高价格。

B：听起来真是个聪明的销售策略。

A：这是个充满竞争的市场。必须想出几个聪明的办法来保持我们的领先地位。

B：我认为我们的优势在于产品能吸引年轻顾客。

【注】variable n. 变数

【Brand】

brand n. 牌子，类型；v. 打烙印，铭记

例：

She’s gone over to a milder brand of cigarettes.
她已改抽另一牌子、味道较淡的香烟。

These frightful experiences are branded on his memory.
这些可怕的经历深深地印入他的记忆。

搭配：brand new 全新的，崭新的：

This is a brand new computer.
这是一台全新的计算机。

brand sb. as sth. 丑化，败坏名声：

They were branded as liars and cheats.
他们被说成是说谎者和骗子。

brander n. 打烙印的人