Now Your Turn
A: Look, “Make yourself heard!” The Ericsson’s TV commercial is so cool.
B: I think the Nokia’s commercial is just as fascinating: “Connecting People.”
A: I’m afraid consumers will have to pay for the advertising.
B: I hear that the advertisements create as a favorable on\mage of a product, and that leads to consumer brand loyalty.
A: Could you explain “consumer brand loyalty”?
B: I mean consumers identify with the product and keep buying it. Sometimes they’re even willing to pay more.
A: It is contradictory that increases sales lead to a lower production cost per unit, but more advertising results in greater costs for consumers. The winner is always the company.
B: I agree. |