Now Your Turn
A: Shall we switch to another channel? I don’t like those TV commercials.
B: Why do you think so? Look: Just do it! What a powerful product.
A: I doubt it.
B: Now, look at this L’Oreal commercial. The model’s skin is so smooth.
A: This is what they want you to believe: use the product and you will get the same skin.
B: You mean they are lying about the product? I don’t really think so.
A: Advertisers now appeal to emotions, not reason. They want you to like their product.
B: Well, I don’t really agree with you, but we can switch to another channel. |