[00:00.00]I'd like to get things under way.
[00:01.25]我想开始进行会议。
[00:02.51]I'm Tian-ming Yang,the chairman of this meeting.
[00:04.49]我是杨天明，是这次会议的主席。
[00:06.48]Let's clarify the joint purpose of this meeting.The main topic of today's agenda is advertising.
[00:09.43]让我们阐明此会议的目的。今天主要的议题是广告。
[00:12.38]Mr.Jonesk,would you start things off?
[00:13.68]Jones先生，请您先开始发言好吗？
[00:14.97]What's your opinion on this matter?
[00:16.01]您对这件事有什么意见？
[00:17.06]I'll tell you what(I think) the trouble spot is.
[00:18.52]我要告诉您我认为有问题的地方。
[00:19.98]I think the cause of our poor sales performance is our advertising strategy.
[00:22.62]我认为销售额下降的原因在于我们的广告策略。
[00:25.26]I propose more advertising for this project.
[00:26.88]我提议对这个计划多做广告。
[00:28.50]This is because the quality of advertising determines the rate of sales.
[00:30.86]这是因为广告的品质左右销售额。
[00:33.23]The response to the ad in the newspaper was 30% lower than at this time last year.
[00:36.30]报纸上的广告反应与去年这个时期相比降低了30%。
[00:39.37]I'd like to ask you a question.
[00:40.50]我想问您一个问题。
[00:41.64]I'd like to confirm the purpose of this meeting.
[00:43.28]我想再确认一下这次会议的目的。
[00:44.93]I beg your pardon?
[00:45.82]请您再说一次好吗？
[00:46.71]What do you mean by that?
[00:47.67]那是什么意思？
[00:48.64]We should keep in mind that highquality advertising improves sales.
[00:50.82]我们要记在心里，高品质的广告会促进销路。
[00:53.00]I understand your point of view.
[00:54.18]我了解您的看法。
[00:55.35]That sounds like a good idea.
[00:56.58]那好像是一个好主意。
[00:57.81]I agree with you up to that point.
[00:59.06]在那一点上，我同意您。
[01:00.32]We can be flexible.
[01:01.22]在这个问题上，我们有让步的余地。
[01:02.12]Let's reestablish the point we agree on.
[01:03.63]让我们再确认一下我们的协议点。
[01:05.15]I can't agree with you,because...
[01:06.17]我无法同意您，因为……
[01:07.19]I would agree with that,except for one thing.
[01:08.79]除了一件事之外，我都同意。
[01:10.40]Could you reconsider that?
[01:11.28]请您再考虑考虑好吗？
[01:12.15]I don't agree.This will not be of benefit to us.
[01:13.91]我不同意。这对我们没有好处。
[01:15.68]I'm afraid I can't accept your proposal.
[01:17.05]我恐怕无法接受您的提议。
[01:18.42]That has nothing to do with the main issue.
[01:19.80]那跟正题没有关系。
[01:21.19]You seem to be getting off the point.
[01:22.39]您似乎脱离主题了。
[01:23.59]Could you please get to the point?
[01:24.72]请您把重点说清楚好吗？
[01:25.84]Let's get back to the main issue.
[01:26.91]让我们回到正题上。
[01:27.98]Where were we?
[01:28.66]我们说到哪儿了？
[01:29.34]Excuse us for a moment.We'd like to discuss it among ourselves.
[01:31.36]抱歉，我们要中途退席一会儿来单独讨论一下。
[01:33.39]Let's wrap up the discussion.
[01:34.33]让我们结束这次的讨论吧！
[01:35.27]At the next meeting,we will discuss the advertising expenses.
[01:37.35]下次的会议，我们将讨论有关广告费用的问题。
[01:39.42]When shall we have our next meeting?
[01:40.53]我们什么时候开下次会议？
[01:41.64]Let's adjourn the meeting.
[01:42.60]让我们休会吧！
[01:43.55]skit 1
[01:44.19]SKIT 1
[01:44.83]Yang:Good morning,everyone.I'm Tian-ming Yang,Manager of U.S.Distribution here at ABC,and-
[01:48.36]杨（Y）：早安，各位，我叫杨天明，是ABC公司在美国的销售部经理，及……
[01:51.88]Wallace:You don't need to introduce yourself,Yang.You're famous.
[01:53.67]Wallace（W）：杨先生，您不需要自我介绍，因为您很有名气。
[01:55.46]Y:Well,thanks,Ralph,but I thought I'd try and chair the meeting by the book-at least for a while.
[01:58.41]Y：那真是谢谢了，Ralph先生。但是我想我该尽力依照规矩来主持这个会议，即使时间很短。
[02:01.36]Newton:Hear,hear.
[02:02.04]Newton（N）：好！好！
[02:02.72]Y:Now,I'd like to get things under way.
[02:03.90]Y：那么，我现在就开始，
[02:05.07]The main topic on today's agenda is the development of a U.S.sales strategy for the new EBP.I'd like to hear any and all of your ideas.Mr.Wallace,you seem in top form today.Could you start the ball rolling?
[02:12.34]今天主要的议题是有关新型EBP在美国的销售策略。我想听听你们大家的意见。Wallace先生，你今天看起来很有精神。你先开始发言怎么样？
[02:19.60]W:Uh,oh,sure.Well,I think we should keep in mind that the key to good sales is advertising.
[02:23.65]W：嗯，好的。我想我们应该把销路的好坏全凭广告这件事牢牢地记在心里。
[02:27.70]N:Well,that's kind of obvious,Ralph.
[02:28.90]N：那是显而易见的事吧！Ralph.
[02:30.10]W:Diane,give me a break.
[02:31.07]W：Diane,不要打岔了。
[02:32.03]Y:Uh,let's keep this going,shall we?
[02:33.50]Y：啊，请继续说下去吧。
[02:34.96]skit 2
[02:35.81]SKIT 2
[02:36.66]Y:It may seem an obvious point,but it's true that advertising determines the rate of sales.Ms.Ivans,did you want to say somethings?
[02:41.18]Y：看起来似乎是很明显的事，但是销售额确实是要看广告的好坏，Ivans女士，你是不是有意见要提出来？
[02:45.69]Ivans:Yes.I wanted to add that one of the main causes of the poor U.S.sales of the original EBP was our advertising strategy.
[02:49.82]Ivans(I)：是的，我想要加一句，旧型的EBP在美国销路很差的主要原因之一是我们的广告策略。
[02:53.95]W:Could you be more specific?
[02:54.90]W：请问能不能说得更清楚？
[02:55.86]I:Well,we used the same Japanese agency for both the Japanese and U.S.campaigns,and the campaigns were very similar-but response was 40% lower in the U.S.
[03:01.60]I：也就是说，在日本及美国我们用的是同一家日本广告代理高，广告活动也极为相似，结果在美国方面的销售额少了百分之四十。
[03:07.35]N:So you mean the ad appealed more to a Japanese audience than to an American audience?
[03:09.51]N：你的意思是说那个广告对日本的顾客比对美国的顾客有吸引力。
[03:11.66]I:Exactly.They used visuals and music to convey an overall image,but did not say much about the product.Japanese are accustomed to this type of advertising,but Americans tend to want more information from ads.
[03:18.52]I：不错。他们用视觉与音乐的效果来表达整体的形象，对产品的说明却很少。日本人已习惯于这类型的广告，但美国人却倾向于在广告上得到更多信息。
[03:25.37]W:That's fascinating.What do you think is the historical and cultural basis for this difference in advertising?
[03:28.52]W：真是很有趣。你是不是以为历在与文化背景的不同，使得广告的效果有如此的差异呢？
[03:31.67]N:This is interesting,but let's get back to the main issue.
[03:33.51]N：这真是有意思，但是让我们回到主题上吧。
[03:35.35]Y:Yes,we seem to be getting off the point a little.
[03:36.89]Y：对，我们似乎有点脱离主题了。
[03:38.44]W:Too bad.I really wanted to hear more about it.
[03:40.20]W：很遗憾。我真的很想多听一些有关这方面的事情。
[03:41.96]Y:Well ,we can extend the meeting into lunchtime,if you like.
[03:43.93]Y：好，假如你喜欢，我们可以把会议延长到午餐时间。
[03:45.91]All:No!!!!
[03:46.53]全体人员：不！！！ |