SSS 2012-02-03（在线收听） |
Advertisers will has dropped 3500,000,000 dollars for a the thirty seconds spot onduring the Sunday's Super Bowlcerticles. But to get the most bangd for their buckbowl, they might want to play their ads right after the game ends, not during it. Because if it is a close -one, the time slot right after the final gun gang, should have the most sway with of viewers, so says it has been a study studied in the journal of advertising. Researchers have 112 advertising undergrads watch old college all sorts of basketball games. Having Half sawsource aof suspensfuling many basketball matches, the others, a landslide win. And each game has had 4 randomly-inserted rents and sought ads. Two half-way thorough, two half at game’s endduring it.
It turns out that after a expensive gamebrand advertised right after a suspenseful game made a biggest impression on students. Yato The authors says that’s because viewer’s arousal aroused builds the students during the game. And after a win, all the excitement has gets transferred into the ads. But only if only the ad itself is theatheningthrilling- like a dramatical ?? Nike ad it has they played. Adults dull Sudafed informericial fumbled in the same slot should find fund the suitable smart.
And it doesn't matter what whether you’re rooting for the Patriots or it pays for the wages to the giantsGiants, either. As long as there’s a nail-biter nillear bitter, the final ads may be pulled poised as theto score a touch down.
Researchers have 112 advertising undergrads watch old college all sorts of basketball games. Having Half sawsource aof suspensfuling many basketball matches, the others, a landslide win. And each game has had 4 randomly-inserted rents and sought ads. Two half-way thorough, two half at game’s endduring it.
It turns out that after a expensive gamebrand advertised right after a suspenseful game made a biggest impression on students. Yato The authors says that’s because viewer’s arousal aroused builds the students during the game. And after a win, all the excitement has gets transferred into the ads. But only if only the ad itself is theatheningthrilling- like a dramatical ?? Nike ad it has they played. Adults dull Sudafed informericial fumbled in the same slot should find fund the suitable smart.
And it doesn't matter what whether you’re rooting for the Patriots or it pays for the wages to the giantsGiants, either. As long as there’s a nail-biter nillear bitter, the final ads may be pulled poised as theto score a touch down. |
| 原文地址：http://www.tingroom.com/lesson/sasss/2012/2/172964.html |