把我搞烦了，我找到David Kelly设计公司

　　I asked him to design me a mouse in 90 days and we had a mouse that we can build for 15 bucks and that was phenomenally reliable.

　　对方90天后设计出了质量稳定的鼠标，成本只要15美元

　　So I found that, in a way... Apple did not have the caliber of people that was necessary to seize this idea in many ways.

　　我这才发现苹果没有足够人才来实现这个创意

　　That was core team did, but there was a larger team that mostly had come from HP that didn’t have a clue.

　　核心团队有这个能力，但是许多从惠普跳槽来的成员不行

　　It comes to this issue of professionalism, there’s dark side and light side? Isn’t it?

　　这涉及到职业分工的问题，每个人特长不同，不是吗？

　　No, you know what it is... No, it’s not dark and light. People get confused, companies get confused,

　　不，这不是擅长与否的问题，而是他们犯糊涂，公司也在犯糊涂

　　when they started getting bigger, they want to replicate their initial success,

　　公司规模扩大之后，就会变得因循守旧

　　and a lot of them think well somehow there are some magic in the process, of how success is created...

　　他们觉得只要遵守流程，就能奇迹般地继续成功

　　so they started to try to institutionalize process across the company.

　　于是开始推行严格的流程制度

　　And before very long, people get very confused that the process is the content…

　　很快员工就把遵守流程和纪律当作工作本身

　　that’s ultimately the downfall of IBM.

　　IBM就是这样走下坡路的

　　IBM has the best process people in the world, they just forgot about the content.

　　IBM的员工是世界上最守纪律的，他们恰恰忽略了产品

　　And that’s so what happened a little bit at apple too,

　　苹果也有这个问题

　　we had a lot of people who are great at management process, they just didn’t have a clue at the content,

　　我们有很多擅长管理流程的人才，但是他们忽略了产品本身

　　and in my career, I found that the best people you know are the ones who really understand the content,

　　经验告诉我，优秀的人才是那些一心想着产品的人

　　and they are pain in the butt to manage,

　　虽然这些人很难管理

　　you know but you put up with it because they are so great at the content, and that’s what makes a great product, it’s not process, it’s content.

　　但是我宁愿和他们一起工作，光靠流程和制度做不出好产品