《名人传记》之乔布斯遗失的访谈55:衰落的苹果(在线收听

   Siberia.

  像是流放西伯利亚。
  Yeah, It would have been far more smarter for Apple to sort of let me work on the next…
  是的,他们完全可以让我留下继续工作
  I volunteered why not I start research division, you know give me a few millions bucks a year and I would go hire some really great people and we would do the next great thing.
  我申请过成立研发部门,每年给我几百万预算,网罗优秀人才干一番大事业
  And I was told there is no opportunity to do that.
  他们拒绝了我的申请
  Oh well.
  真可惜
  So my office was taken away, it was it was…
  我被赶出自己的办公室
  I mean I will get really emotional if I keep talking about this.
  再聊下去我会发狂的
  So anyway … but that's irrelevant, I am just one person and the company is a lot more people than me, that's not the most important part,
  但这还不是最糟的,毕竟公司是大家的,不是我的
  the important part was the values of Apple over the next several years were systematically destroyed.
  最糟糕的是苹果的企业文化在随后几年里被毁了
  I then asked Steve for his thoughts on the state of Apple.
  接着我问Steve怎么看苹果的现状
  Remember this was 1995, a year before he would go back to Apple.
  请注意当时是1995年,是他重返苹果的前一年
  Remember too when Apple bought NeXT a year after this interview, Steve immediately sold the Apple stock he received as part of the sale.]
  苹果收购NeXT之后,他马上卖掉了到手的苹果股票
  Apple is dying today, Apple is dying a very painful death, it's on a glide slope too, to die!
  苹果正在衰落,非常痛苦地衰落
  And the reason is because …you know when I walked out the door of Apple, we had 10 years lead on everybody else in the industry,
  原因在于…我离开时,苹果领先业界整整10年
  Macintosh was 10 years ahead.
  微软10年后才赶上我们
  We watched Microsoft take 10 years to catch up with it. Well, the reason that they could catch up with it was because Apple stood still.
  他们能赶上来是因为苹果止步不前
  I mean the Macintosh shipping today is like 25% different than the day I left!
  今天的Macintosh与10年前的几乎没有区别
  They spent hundreds of millions of dollars a year on R&D, you know total of probably 5 billion dollars on R&D.
  苹果每年的研发费用数千万,累计已经超过50亿
  What did they get for? I don't know!
  有什么效果?我没看到
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