Power Words: Use These to Sell Anything（在线收听）

Power Words: Use These to Sell Anything

By Richard Ensman

Just a few key words can give you the selling power you need

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Power words: They strike deep into the heart of a prospective buyer. Used with skill, they can help you sell anything—ideas, support, products — to anyone.

You can use power words to add impact to advertising, brochures and newsletters, talks and sales presentations, even seemingly casual telephone conversations. Power words appeal to deeply rooted emotions and desires — like the anticipation of being first in line for an exciting new product or the chance to remedy a long-standing problem.

Here are 14 power words that can get you started. Any one of these passionate words can help you get the sale you want.

Bestselling

Consumers often go along with the crowd. A bestselling product or service can’t help but attract more customers, once its popularity soars.

Discount

This word has been the bedrock of many a successful retailing operation — not to mention a big part of the coupon industry. It appeals to people who can’t resist a bargain.

Endorsed

This term implies that other credible people find your ideas worth buying into. A testimonial can be invaluable in selling a product or generating widespread support for an activity.

Free

Arguably the most powerful word on this list, the term “free” connotes the possibility of getting something for absolutely nothing. For example, when attempting to make a sale, try to offer something of value — a training session, an informational booklet, even a novelty—at no charge if the product is bought.

Guaranteed

Upon hearing this word, your listener may believe they have no chance of losing anything. Use this word to introduce a warranty or complete-confidence service plan.

Vocabulary Focus

go along with the crowd (idiom) to follow the majority, or do what most others are doing, especially without deciding for oneself

bedrock (n) [5bed5rCk] the main foundation on which something is based

buy into (idiom) to completely believe in a set of ideas

强效词汇：用它们来卖任何东西!

马励  译

仅仅几个关键词，就能提供你所需要的销售力量

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强效词汇会在潜在买家的心中留下深刻的印象；若使用得当，它们能帮你把任何东西，像是想法、支持服务、产品等，卖给任何人。

你可以利用强效词汇给广告、简介小册与定期快讯、演讲和销售说明会，甚至是看似随意的电话交谈增加影响力。强效词汇诉诸根深蒂固的情感与欲望，像是渴望最先买到令人兴奋的新产品或有机会解决一个长久的问题。

以下是14个基本的强效词汇，这些热情词汇中任何一个都能帮你达到想要的销售成果。

1.“畅销的”

消费者经常一窝蜂。一个畅销的产品或服务一旦掀起热潮，势必会吸引更多买家。　

2.“折扣”

这个词曾是许多成功零售企业的营运基础，更别提许多折价券业者。它特别吸引无法抗拒便宜货的人。

3.“有人担保的”

这个说法意指其它可靠人士认为你的构想值得相信。在销售一个产品或为某项活动吸引更多支持者时，一个真人实证可能产生无法估量的价值。

4.“免费的”

这个词可以说是这张表上最有力的一个。“免费的”一词暗指可能完全不需付代价即可获得某物。举例而言，有意做某项销售时，试试提供一件有价值的事物作为购买产品的免费赠品，像是一堂训练课程、一本参考手册，甚至一个有趣的新奇玩意。

5.“有保证的”

你的听众一听到这个词，可能就会相信他们不会有任何损失。用这个词介绍一份售后保证书，或一个客户可完全放心的服务项目。