Diarmuid: Next we talked to a Greg Ros. He said that online gaming provides a much cheaper form of entertainment. Greg: If we think about entertainment and look at that compared to the spectrum of entertainment – the standard things that you see out there – if I were to go to the cinema, ok we're talking London here, so for me to go and see a film for ￡8 that's two hours worth of entertainment. But for that same price I can probably buy a month's worth of any popular online gaming title and have a month's worth of unlimited entertainment and an interaction, something which is a far deeper experience than something that's just being provided to you. The cost for the time there invested is so low, it would be hard to find a cheaper form of entertainment.