Recently, the phenomenon of students pursue famous brands has become the focus of the public concern.They always do anything in order to buy what they want. What has caused this problem?It is no easy/simple task to offer the reason for this phenomenon which involves more than one complicated factor.

　　There are two aspects reason as follows. On the one hand,with the development of the economy/society/people’s living standard, we can afford the articles of luxury. On the other hand,the mind of rivalry is the most important reason.The topic of the famous brands is the main idea among the students, they think a famous brand is a symbol of sophistication and taste.

　　To change this situation, I suggest that college school students should cultivate positive values and look at things in a proper way.Although brand is the best way to show their status,we shouldn’t pursuit brand blindly.students ought to pay much attention to their studies.