英国新闻听力 播客在美国的崛起（在线收听）

As a listener to Global News, you probably already know that the golden time of podcasting has arrived. And that isn’t just the view of the team here at the BBC World Service, it’s also a widely held opinion inthe US, thanks in part to the unexpected success of the crime investigation podcast called “Serial”. More than 1.5 million people every week have been downloading it. More importantly, listeners are increasingly reaching into their own pockets to fund their favorite podcasts. Our New York correspondent went to meetsome of podcasting’s new stars.

We’ll also be discussing the anti-campus rape movement. I’m the co-host of “Call your girlfriend”. It’s not overly polished. It’s definitely like who we are. It’s not super edited, either. And we’ve justfound that there is a huge audience.

She and her co-host have good day jobs they enjoy. But it’s becoming apparent that their hobby of less than a year could become a living. The golden age of this emerging economic model represents great opportunities for the podcast pioneers.

Now, We wanna change radio forever.

A few weeks ago, they managed to raise 650,000 dollars in just a few weeks through an online crowd fundingcampaign, more than double their initial target.

People say that audio doesn’t go viral. I would argue against that. I would say it’s a real virus. You can’t get rid of it. It just takes time to infect someone.

Only around 5% of the American listeners are choosing podcasts. While more than 70% tune into radio. But it’s hard to see how traditional radio can compete with the generation who want niche programs on demand made by passionate entrepreneurs. The business is hoping that a golden age means switching on those millions young and old who’ve never listened before. A little taste of the US crime investigation podcast “Serial” ending that report.

I really, you know, intended to show there is this passionate connection between fans of these shows and part of a business model that actually could extend beyond traditional sponsorship, and engage the audienceand directly supporting the things that they love. Of course, language is an issue. You know, you can’t swear on the radio. You can on the podcast. But I also think the hosts on podcasts can think themselves as talking directly to their listeners, kind of getting out that announcer, presenter mode that is often the default of anybody on the radio.

My name is Benjamin Walker. Walking closet back here is very good for recording and …

Clothes and audio equipment side by side.

Yeah. Yeah.

Is there anything you miss about being in an office?

Nothing. No.

作为“全球新闻”的听众，你或许知道播客的黄金时代已经来临了。这不是“BBC全球服务”的一家之言，而是被美国大众接受的观点，一个重要原因是一档意外蹿红的犯罪侦查类播客——“Serial”。

我们也会探讨反校园强奸活动。我是“给你女朋友打电话”播客的主持人之一。我们的播客没有经过过度修饰，原来是什么样就是什么样，也没有经过过多剪辑。我们发现听众很多。

她和搭档都有自己喜欢的日常工作，但越来越明显的是，这个不到一年的爱好能成为他们谋生的手段了。这个新兴经济模式的黄金时代为博客先锋提供了非常好的机遇。

现在，我们想彻底改变电台。

几个星期前，他们仅用几周的时间通过一个网上众筹活动筹集到65万美元的资金，这是他们原定目标的两倍多。

有人说，音频不会像病毒般扩散。我不同意这个说法，我想说音频是真正的病毒，是你摆脱不了的。它只是需要时间去传染给一个人。

只有5%的美国听众选择了播客，而70%以上的听众都在收听电台。但很难看出传统电台能够以什么方式同年轻一代竞争，毕竟，由充满热情的实业家创造和开拓的新节目才是新一代的需要。播客行业希望黄金时代意味着它将把数百万从未听过播客的男女老少变成“粉丝”。报道结束前，请欣赏美国犯罪侦查播客“Serial”的片段。

我特别想说明，这些节目的“粉丝”和这个商业形态之间存在着强烈的关联。这种商业模式能够真正逾越传统的赞助，能够使观众融入其中，直接支持他们喜欢的事物。当然，语言也是一个重要的方面。你不能在电台里咒骂，但在博客里可以。同时，我认为播客主持人能够把自己当做直接和听众沟通，从而脱离了广播员、发言人的模式，而这种模式是电台主持人的通病。

我叫本杰明·沃克。后面的衣帽间非常适合录制……

一边是衣服，一边是音频设备。

是的。是的。

会不会怀念办公室的生活？

完全不会。没有。