3D电影和IMAX带来了全新的体验

 Bigger screens, higher-definition images, and three-dimensional effects, IMAX and 3D films are giving audiences a brand-new way of experiencing the movies. With Chinese movie-goers looking for a higher standard of entertainment, 3D and IMAX films are becoming all the rage in the country.

According to film industry insiders, China’s total box office earnings¹ have surpassed 10 billion yuan per year, equal to roughly 1.6 billion US dollars. It’s estimated to jump to 10 billion dollars in three to five years, surpassing the US as the largest movie market in the world.

China was also the top overseas box-office for James Cameron’s massive 3D hit, "Avatar". That perhaps explains why the director set up a 3D film studio in Tianjin, in a joint² venture with two Chinese film companies. His company is one of four American CGI companies that have ventured into China over the past four months. These studios will help create many Hollywood 3D films in the coming years.

Avatar’s huge success has also given rise to scores of other 3D films hoping to follow in its footsteps. There are more than a dozen 3D films shown in China every year. Recent hits include Titanic³ 3D, Spiderman and Bait 3D. Last year, Chinese director Tsui Hark’s "Flying Swords of Dragon Gates" was the first China-made 3D film, and among the biggest hits of the year.

This year, another Chinese 3D film, "Painted Skin II" screened in theaters at prime-time for almost two months. Oscar-winning Chinese-American director Ang Lee has also dipped his toes into 3D-filmmaking. His latest project, "Life of Pi", was shot in 3D and will be screened in China at the end of the month.

However, some worry the influx⁴ of imported Hollywood 3D films will push China’s domestic films aside. Culture Express asked James Cameron about this issue during an interview at the Beijing International Film Festival in April.

James Cameron, director, said, “While 3D films create an illusion in depth perception, there is nothing illusionary about the huge images and booming sound system in IMAX movies. The first IMAX theater in China opened in Beijing in 2006. But now the country has more than 200 IMAX theaters that are either already open or scheduled to be in the near future.”

3D and IMAX technologies provide the ultimate movie watching experience. And Chinese movie-goers are embracing them with enthusiasm.

1 earnings   

n.工资收人；利润，利益，所得

参考例句：

• That old man lives on the earnings of his daughter.那个老人靠他女儿的收入维持生活。
• Last year there was a 20% decrease in his earnings.去年他的收入减少了20%。

2 joint   

adj.联合的，共同的；n.关节，接合处；v.连接，贴合

参考例句：

• I had a bad fall,which put my shoulder out of joint.我重重地摔了一跤，肩膀脫臼了。
• We wrote a letter in joint names.我们联名写了封信。

3 titanic   

adj.巨人的，庞大的，强大的

参考例句：

• We have been making titanic effort to achieve our purpose.我们一直在作极大的努力，以达到我们的目的。
• The island was created by titanic powers and they are still at work today.台湾岛是由一个至今仍然在运作的巨大力量塑造出来的。

4 influx   

n.流入，注入

参考例句：

• The country simply cannot absorb this influx of refugees.这个国家实在不能接纳这么多涌入的难民。
• Textile workers favoured protection because they feared an influx of cheap cloth.纺织工人拥护贸易保护措施，因为他们担心涌入廉价纺织品。