可口可乐错版地图遭俄罗斯乌克兰抵制

AS IT IS 2016-01-26 Russia, Ukraine See Red Over Coca-Cola Message 可口可乐错版地图遭俄罗斯乌克兰抵制

The red-and-white logo for Coca-Cola is quickly recognized by people around the world.

It uses those colors in advertising¹ and promotional messages.

Here’s a message about “Back to the Future Day” in October 2015. It uses those iconic colors and logo.

Here’s another promotion² around Daylight Saving Time.

So when Coca-Cola posted a message to VKontakte, Russia’s most popular social network, it included a map of Russia. And it was only expecting good will.

But the map did not include the contested Crimean peninsula in the Black Sea. It also did not include two islands.

And Coca-Cola’s social media followers³ let the company know.

Russia says the Crimean peninsula belongs to it. Russians complained that the map was not accurate.

So Coca-Cola re-drew the map, including the missing islands and peninsula. The company wrote “The map has been corrected! We hope you will understand,” along with an apology.

But then people from Ukraine got upset. Ukraine says the Crimean peninsula belongs to it. Ukrainians wrote posts on social media with the hashtag #BanCocaCola.

So many people were upset about this, that the Ukraine embassy in Washington discussed the map with Coca-Cola and the State Department.

The conversation elicited⁵ an official apology letter from Coca-Cola’s chief public affairs officer.

Words in This Story

contest – v. to challenge, question, push back, disagree

elicit⁴ – v. to get a response

peninsula – n. a piece of land that is almost entirely⁶ surrounded by water and is attached to a larger land area

complain – v. to say or write that you are unhappy, sick, uncomfortable, etc., or that you do not like something

iconic – adj. something widely known

logo – n. a symbol that is used to identify a company and that appears on its products

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

3 followers   

追随者( follower的名词复数 )； 用户； 契据的附面； 从动件

参考例句：

• the followers of Mahatma Gandhi 圣雄甘地的拥护者
• The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。

4 elicit   

v.引出,抽出,引起

参考例句：

• It was designed to elicit the best thinking within the government. 机构的设置是为了在政府内部集思广益。
• Don't try to elicit business secrets from me. I won't tell you anything. 你休想从我这里套问出我们的商业机密, 我什么都不会告诉你的。

5 elicited   

引出，探出( elicit的过去式和过去分词 )

参考例句：

• Threats to reinstate the tax elicited jeer from the Opposition. 恢复此项征税的威胁引起了反对党的嘲笑。
• The comedian's joke elicited applause and laughter from the audience. 那位滑稽演员的笑话博得观众的掌声和笑声。

6 entirely   

ad.全部地，完整地；完全地，彻底地

参考例句：

• The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
• His life was entirely given up to the educational work. 他的一生统统献给了教育工作。