推特播放美国足球比赛

Twitter to Broadcast American Football Games 推特播放美国足球比赛

National Football League Commissioner¹ Roger Goodell made the announcement Tuesday morning on Twitter.

"This fall Thursday Night Football will be streamed live...so fans will see more of this," Goodell tweeted.

The league offered the games to many other companies, including Facebook, Amazon and Verizon. Verizon is in the last year of a sponsorship deal with the NFL. The league makes about $250 million dollars per year from the deal.

The exact terms of the NFL deal with Twitter were not available. But, Twitter reportedly did not offer the most money of the bidders³.

Roger Goodell said there is a huge number of NFL related messages on Twitter during football games. He says the organization wants to tap into that audience.

He said, "Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football."

Pivotal moment

Twitter’s stock value has decreased by more than 66 percent over the past year. As a result, investors⁴ have been pressuring Twitter to increase profits. Twitter shares rose by more than 3.5 percent in value after news spread about the company’s deal with the NFL.

Twitter’s success is also measured by the number of active monthly users. Twitter has not had similar growth trajectory⁵ compared to the other social media sites like Facebook and Instagram.

The NFL is hoping to reach new advertisers and viewers with the Twitter deal.

Twitter CEO Jack⁶ Dorsey said the agreement, "is about transforming the fan experience with football."

Words in This Story

stream – v. transmit or receive (data, especially video and audio material) over the Internet as a steady continuous flow

sponsorship – n. an arrangement in which a sponsor agrees to give money to someone or something

bidder² – v. a person or group that offers to pay (a particular amount of money) for something that is being sold

audience – n. the people who watch, read, or listen to something

tap into – expression to gain access to

trajectory – n. to describe a process of change or development that leads toward a particular result

1 commissioner   

n.（政府厅、局、处等部门）专员，长官，委员

参考例句：

• The commissioner has issued a warrant for her arrest.专员发出了对她的逮捕令。
• He was tapped for police commissioner.他被任命为警务处长。

2 bidder   

n.(拍卖时的)出价人，报价人，投标人

参考例句：

• TV franchises will be auctioned to the highest bidder.电视特许经营权将拍卖给出价最高的投标人。
• The bidder withdrew his bid after submission of his bid.投标者在投标之后撤销了投标书。

3 bidders   

n.出价者，投标人( bidder的名词复数 )

参考例句：

• Bidders should proceed only if they intend on using a PayPal account to complete payment. Bidders的唯一形式，应继续只当他们在使用贝宝帐户，以完成付款打算。 来自互联网
• The other bidders for the contract complained that it had not been a fair contest. 其他竞标人抱怨说该合同的竞标不公平。 来自《简明英汉词典》

4 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

5 trajectory   

n.弹道，轨道

参考例句：

• It is not difficult to sketch the subsequent trajectory.很容易描绘出它们最终的轨迹。
• The path followed by a projectile is called its trajectory.抛物体所循的路径称为它的轨道。

6 jack   

n.插座，千斤顶，男人；v.抬起，提醒，扛举；n.（Jake）杰克

参考例句：

• I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
• He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。