流媒体手机应用程序在中国爆发

AS IT IS 2016-06-05 Live Streaming Phone Apps Explode in China 流媒体手机应用程序在中国爆发

Millions of people in China are now sharing parts of their lives with the world by broadcasting live video on their phones.

There are more than 80 apps for live streaming in China, and the number is growing all the time. Two of the most popular are Twitter’s Periscope¹ and Facebook Live.

The country also has its own video streaming app called Ingkee. It lets users send live video while interacting with viewers. In just one year, the app reached number one on Apple’s iTunes store in China.

Paul Haswell is a technology expert and partner with the law firm Pinsent Masons. He said streaming apps are popular with young people because they can send video of anything they want.

“They are successful for the same reasons they are successful in the West. They allow anyone to be a broadcaster of anything,” said Haswell.

Some users stream video of personal events like vacations or weddings. Others broadcast to as many people as possible while interacting with viewers through chat.

“You’re becoming a live reporter anytime you want to,” Haswell said.

College student Nic Li told Forbes.com she spends three to four hours each week chatting and singing with viewers on Ingkee. “Sometimes I feel lonely and want to talk to people,” she said. “It feels nice when viewers are paying attention to me.”

The apps are also being used for commercial purposes. Individuals and companies have used them for selling makeup² and skin care products. Celebrities³ also use live streaming to directly interact with fans.

Some of the content, such as pornography, is illegal to send over video in China. The country’s Ministry⁴ of Culture has shut down many users and websites streaming illegal material on live apps.

But the activity has become big business in China. Ingkee says 50 million people have already downloaded its app. Another company claims 120 million users.

Even the person considered to be China’s richest man, Wang Jianlin, has used live streaming to publicize his company.

Wang is chairman of the property development company, Dalian Wanda Group. He streamed live video while visiting a company theme park. He also sent video while relaxing aboard his private plane last week.

Words in This Story

app – n. a computer application mostly used on a mobile device

streaming – n. method of transmitting video or audio over a computer network

interact – v. – to talk or do things with other people

makeup – n. cosmetics⁵ applied⁶ to the face

content – n. information contained in a website or other electronic source

pornography – n. material showing people naked or in sexual situations

download – v. the means of getting a file or program onto a computer or device

relax – v. spend time resting or doing something enjoyable

1 periscope   

n. 潜望镜

参考例句：

• The captain aligned the periscope on the bearing.船长使潜望镜对准方位。
• Now,peering through the periscope he remarked in businesslike tones.现在，他一面从潜望镜里观察，一面用精干踏实的口吻说话。

2 makeup   

n.组织；性格；化装品

参考例句：

• Those who failed the exam take a makeup exam.这次考试不及格的人必须参加补考。
• Do you think her beauty could makeup for her stupidity?你认为她的美丽能弥补她的愚蠢吗？

3 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

4 ministry   

n.(政府的)部；牧师

参考例句：

• They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
• We probed the Air Ministry statements.我们调查了空军部的记录。

5 cosmetics   

n.化妆品

参考例句：

• We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
• Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。

6 applied   

adj.应用的；v.应用，适用

参考例句：

• She plans to take a course in applied linguistics.她打算学习应用语言学课程。
• This cream is best applied to the face at night.这种乳霜最好晚上擦脸用。