The Cost of Doing Business

 

Now, the VOA Learning¹ English program Words and Their Stories.

There are many special terms in the world of business. The following story is about a woman who has a business making signs. She tells us about a recent sweetheart deal. She made a deal with a friend, and they both made a profit.

Here is Faith Lapidus with that story.

I had started a small company several years ago. I worked hard to make it successful. It was a sign-making business. It was a small company, not a blue chip company. It was not known nationally for the quality of its signs. It did not make millions of dollars in profits. And it was private. It was not a public company with shares traded on the stock² market.

Still, I worked hard building up my business. I did not work only a few hours each day -- no banker’s hours for me. Instead I spent many hours each day, seven days a week, trying to grow the company. I never cut corners or tried to save on expenses. I made many cold calls. I called on possible buyers from a list of people I had never seen. Such calls were often hard sells. I had to be very firm.

Sometimes I sold my signs at a loss. I did not make money on my product. When this happened, there were cut backs. I had to use fewer supplies and reduce the number of workers. But after several years, the company broke even. Profits were equal to expenses. And soon after, I began to gain ground. My signs were selling very quickly. They were selling like hotcakes.

I was happy. The company was moving forward and making real progress. It was in the black, not in the red. The company was making money, not losing it.

My friend knew about my business. He is a leader in the sign-making industry – a real big gun, if you know what I mean. He offered to buy my company. My friend wanted to take it public. He wanted to sell shares in the company to the general public.

My friend believed it was best to strike while the iron is hot. He wanted to take action at the best time possible and not wait. He offered me a ball park estimate³ of the amount he would pay to buy my company. But I knew his uneducated guess was low. My company was worth much more. He asked his bean-counter to crunch⁴ the numbers. That is, he asked his accountant to take a close look at the finances⁵ of my company and decide how much it was worth. Then my friend increased his offer.

My friend’s official offer was finally given to me in black and white. It was written on paper and more than I ever dreamed. I was finally able to get a break. I made a huge profit on my company, and my friend also got a bang⁶ for the buck⁷. He got a successful business for the money he spent.

And that is the end of our business story. But even if you’re not in business, some of these expressions can be used in other situations.

For example, you can cut corners or get a break anywhere. Let’s say you are planning a party and don’t have enough money. You might have to cut corners on the food you serve. Or you could get a break by winning $100 on free food at your local grocery store!

The expression black and white can also mean a very clear choice that leaves no confusion⁸. Sometimes we use it in the negative. Politics, for example, is not as black and white as some people may think. There are often shades of gray when dealing⁹ with complicated¹⁰ political issues and how they affect government policy.

And that’s all for this Words and Their Stories.

After listening to this story, you should strike while the iron is hot! While the expressions are still fresh in your mind, practice using them in a business conversation.

1 learning   

n.学问，学识，学习；动词learn的现在分词

参考例句：

• When you are learning to ride a bicycle,you often fall off.初学骑自行车时，常会从车上掉下来。
• Learning languages isn't just a matter of remembering words.学习语言不仅仅是记些单词的事。

2 stock   

n.存货，储备；树干；血统；股份；家畜；adj.存货的；平凡的，惯用的；股票的；畜牧的；vt.进货，采购；储存；供给；vi.出新芽；进货

参考例句：

• The shop takes stock every week on Friday mornings.这家商店每星期五早晨盘点存货。
• Experts have forecast an upturn in the stock market.专家已预测股票市场价格有上升趋势。

3 estimate   

n.估计，估量；评价，看法；vt.估计，估量

参考例句：

• We estimate the cost to be five thousand dollars.我们估计费用为5000美元。
• The lowest estimate would put the worth of the jewel at ＄200.按最低的评估这块宝石也值200美元。

4 crunch   

n.关键时刻；艰难局面；v.发出碎裂声

参考例句：

• If it comes to the crunch they'll support us.关键时刻他们是会支持我们的。
• People who crunch nuts at the movies can be very annoying.看电影时嘎吱作声地嚼干果的人会使人十分讨厌。

5 finances   

n.(pl.)财源，资产

参考例句：

• I need a professional to sort out my finances. 我需要专业人士为我管理财务。
• The company's finances are looking a bIt'shaky. 这个公司的财政情况看来有点不稳定。

6 bang   

n.巨响，猛击；vi.砰砰作响；vt.砰地敲，猛击

参考例句：

• Pack it up, you kids;or I'll bang your heads together!住手，你们这些小孩，再弄就揍你们！
• She fell and got a nasty bang on the knee.她摔倒了，膝盖猛撞在地上。

7 buck   

n.雄鹿，雄兔；v.马离地跳跃

参考例句：

• The boy bent curiously to the skeleton of the buck.这个男孩好奇地弯下身去看鹿的骸骨。
• The female deer attracts the buck with high-pitched sounds.雌鹿以尖声吸引雄鹿。

8 confusion   

n.困惑，迷乱，混淆，混乱，骚乱

参考例句：

• His answers to my questions have only added to my confusion.他对我的问题的回答只是使我更加困惑不解。
• His unexpected arrival threw us into total confusion.他的突然来访使我们完全不知所措。

9 dealing   

n.经商方法，待人态度

参考例句：

• This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
• His fair dealing earned our confidence.他的诚实的行为获得我们的信任。

10 complicated   

adj.错综复杂的，麻烦的，结构复杂的

参考例句：

• The poem is so complicated that I cannot make out its meaning.这首诗太复杂，我理解不了它的意思。
• This is the most complicated case I have ever handled.这是我所处理过的最为复杂的案子。