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(单词翻译:双击或拖选)
By Anjana Pasricha
New Delhi
15 February 2006
India, a country famous for arranged marriages, is turning more and more to matrimonial Internet sites to help fulfill1 this ancient tradition. The web is helping2 millions of Indians search for the ideal bride or groom3.
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Several months ago, fashion consultant4 Neema Kapur's 23-year-old daughter asked her mother to find her a marriage partner. It was not an unusual request - in India, parents have found matches for their children since time immemorial.
Young Indian bride
Traditionally, relatives, friends and marriage brokers5 have assisted in the hunt for a partner. Later, as communities scattered6 all over the globe, Indians began placing advertisements in newspapers.
But Neema Kapur ignored all these. Instead, she posted her daughter's profile on two matrimonial web sites in hopes of finding a suitable match.
"I can't shut my eyes to this way of finding someone, because this is the best way, I feel," she explained. "Newspapers nowadays seems to be quite outdated7, because most of the people are now on the computer."
As many as 1,500 web sites have sprung up in recent years that hold out the promise of locating brides and grooms8 for young Indians. The larger ones offer services across the country and to overseas Indians, while others restrict themselves to smaller communities.
Those surfing the net are not just parents. Many of the users are in the tech-savvy 22 to 35-year age group, who say the web sites are a convenient way to get in touch with people with the specific goal of marriage in mind. They say they are prepared to accept a traditional "arranged marriage," but they would rather locate the right person for themselves.
The technology helps to simplify the search in this complex, multicultural10 country, where the criteria11 for choosing partners include not just the usual profession, education and looks, but also such parameters12 as language group and caste. The websites have sorted their databases to include all of these.
Vivek Khare, the vice9 president of Jeevansathi.com, which means "Life Partner," says on-line marriage brokering13 is witnessing phenomenal growth because of its simplicity14, which newspapers cannot match.
"Space is not a constraint15, in a classified [advertisement] you have hardly three or four lines, here you can write much more," he explained. "Secondly16 the search is very easy, there you have to browse17 though all the classifieds, here you can simply do a search based on your criterion. Third, contacting is very simple. You can send an e-mail."
Individual web sites say their membership is growing by leaps and bounds. The largest matrimonial site, Shaadi, or Marriage.com, claims it has seven million members - nearly double what it had two years ago. At least one-quarter of the customers are overseas Indians. Many of the web sites boast that they receive nearly a million hits every month.
It is no surprise, in a country where matchmaking is such an established of the culture, that online marriage brokering is becoming one of the most successful Internet businesses.
The matchmaking business is estimated to be worth more than $100 million a year - and matrimonial websites are beginning to capture a chunk18 of that. A one-month subscription19 to a matchmaking web site costs between $10 and $20.
As in other countries, subscribing20 to a web site does not guarantee a partner - although as Neema Kapur relates, India throws some particular obstacles in the way of success.
"I have been able to get two people who have been quite eligible21, but for some reason did not work out," she said. "The first one, because the horoscopes did not match, and the second one, the family was too large, and we thought my daughter would not fit into that."
Many of the web sites offer online horoscope services for those who believe in astrology. Some sites are also breaking with conservative matchmaking tradition by setting up sites for divorcees, widowers22 and the 40 plus age group.
Companies say the main hurdle23 to explosive growth is that only about 40 million people in India are estimated to have access to the Internet. Online matrimonial services tend to be restricted for the moment to larger towns and cities.
Vibhas Mehta, vice president of Shaadi.com, says his company is trying to expand its reach to people who cannot log on, by establishing matchmaking centers called "Shaadi points" in various town and cities.
"These Shaadi points are physical centers where a parent or a non-computer-savvy or a non-Internet-savvy person can walk in, talk to the counselors24 there, put in the profile of their son or daughter, and search for life partners for them from that central data base," he explained. "It is becoming very popular: we already have close to about 90 Shaadi points up and running. "
There is irony25 here. As India rushes towards modernization26 and entrenched27 customs begin to change, the information technology for which the country is becoming famous may help carry forward the age-old tradition of arranged marriage.
1 fulfill | |
vt.履行,实现,完成;满足,使满意 | |
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2 helping | |
n.食物的一份&adj.帮助人的,辅助的 | |
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3 groom | |
vt.给(马、狗等)梳毛,照料,使...整洁 | |
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4 consultant | |
n.顾问;会诊医师,专科医生 | |
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5 brokers | |
n.(股票、外币等)经纪人( broker的名词复数 );中间人;代理商;(订合同的)中人v.做掮客(或中人等)( broker的第三人称单数 );作为权力经纪人进行谈判;以中间人等身份安排… | |
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6 scattered | |
adj.分散的,稀疏的;散步的;疏疏落落的 | |
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7 outdated | |
adj.旧式的,落伍的,过时的;v.使过时 | |
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8 grooms | |
n.新郎( groom的名词复数 );马夫v.照料或梳洗(马等)( groom的第三人称单数 );使做好准备;训练;(给动物)擦洗 | |
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9 vice | |
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的 | |
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10 multicultural | |
adj.融合多种文化的,多种文化的 | |
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11 criteria | |
n.标准 | |
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12 parameters | |
因素,特征; 界限; (限定性的)因素( parameter的名词复数 ); 参量; 参项; 决定因素 | |
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13 brokering | |
v.做掮客(或中人等)( broker的现在分词 );作为权力经纪人进行谈判;以中间人等身份安排… | |
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14 simplicity | |
n.简单,简易;朴素;直率,单纯 | |
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15 constraint | |
n.(on)约束,限制;限制(或约束)性的事物 | |
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16 secondly | |
adv.第二,其次 | |
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17 browse | |
vi.随意翻阅,浏览;(牛、羊等)吃草 | |
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18 chunk | |
n.厚片,大块,相当大的部分(数量) | |
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19 subscription | |
n.预订,预订费,亲笔签名,调配法,下标(处方) | |
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20 subscribing | |
v.捐助( subscribe的现在分词 );签署,题词;订阅;同意 | |
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21 eligible | |
adj.有条件被选中的;(尤指婚姻等)合适(意)的 | |
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22 widowers | |
n.鳏夫( widower的名词复数 ) | |
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23 hurdle | |
n.跳栏,栏架;障碍,困难;vi.进行跨栏赛 | |
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24 counselors | |
n.顾问( counselor的名词复数 );律师;(使馆等的)参赞;(协助学生解决问题的)指导老师 | |
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25 irony | |
n.反语,冷嘲;具有讽刺意味的事,嘲弄 | |
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26 modernization | |
n.现代化,现代化的事物 | |
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27 entrenched | |
adj.确立的,不容易改的(风俗习惯) | |
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