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(单词翻译:双击或拖选)
By Ted1 Landphair
Washington, DC
09 June 2008
Taxing pre-mixed alcoholic drinks heavily, as places like Australia have done, is one way to cut alcopop sales. But many young people then switch to even harder drinks |
But just as everyone had sorted out how to handle beer, wine, and liquor sales, along came a new kind of alcoholic beverage3 that defies definition. Generically6, it's called, cleverly and seductively, an alcopop.
Alcopop ads depict7 party scenes, usually involving young people, with the clear message that these zippy new drinks add to the fun |
These are sweet drinks that are brewed8 like beer or distilled9 like hard liquor, from which any color or bitter taste has been removed. The manufacturers then add sugar, fruit juice, or other flavorings. Hence the pop part of the name. The drinks taste like soda10 pop or a lollipop11 with a kick.
Not surprisingly, these drinks have become a hit with young people, including teenagers too young to legally buy or consume alcohol. A hit with the makers12 of alcopops, too, because they are brisk sellers.
As those who seek to restrict sales of trendy sweet drinks point out, adding an alcoholic haze13 to the inexperience of young drivers can produce deadly results |
Many of these drinks carry zippy names like Zima, Vodka Kick, Mike's Hard Lemonade, and Hooper's Hootch. Their advertisements depict trendy young adults laughing and joking and clinking glasses. That's precisely14 why many parents' groups want to restrict the sale of alcopops to state-run liquor stores where those under the legal drinking age are prohibited from buying them.
The makers of alcopops have other ideas, of course. If there were time, we'd tell you how the 3,141 U.S. counties have decided15 to handle the problem. But some of them haven't completely figured it out.
1 ted | |
vt.翻晒,撒,撒开 | |
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2 alcoholic | |
adj.(含)酒精的,由酒精引起的;n.酗酒者 | |
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3 beverage | |
n.(水,酒等之外的)饮料 | |
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4 beverages | |
n.饮料( beverage的名词复数 ) | |
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5 outlets | |
n.出口( outlet的名词复数 );经销店;插座;廉价经销店 | |
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6 generically | |
adv.一般地 | |
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7 depict | |
vt.描画,描绘;描写,描述 | |
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8 brewed | |
调制( brew的过去式和过去分词 ); 酝酿; 沏(茶); 煮(咖啡) | |
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9 distilled | |
adj.由蒸馏得来的v.蒸馏( distil的过去式和过去分词 );从…提取精华 | |
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10 soda | |
n.苏打水;汽水 | |
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11 lollipop | |
n.棒棒糖 | |
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12 makers | |
n.制造者,制造商(maker的复数形式) | |
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13 haze | |
n.霾,烟雾;懵懂,迷糊;vi.(over)变模糊 | |
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14 precisely | |
adv.恰好,正好,精确地,细致地 | |
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15 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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