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(单词翻译:双击或拖选)
At the U.S. Conference of Mayors meeting last month, the mayor of Albuquerque, N.M., asked a provocative1 question: How would his citizens feel if the city bought thousands of ordinary writing pens – the kind that cost about $1 each in most stores – and paid $1,000 apiece for them? Or $10,000?
Chances are, Martin Chávez told his fellow mayors, he'd be thrown out of office or put in jail for misusing2 public funds.
Yet, he pointed3 out, cities think nothing of paying similar markups on bottles of drinking water to give to staff and to pass out at events like running marathons. In his view, good-old cheap city tap water is perfectly4 tasty and safe. Not only are plastic bottles of treated or spring water exorbitantly5 priced, in Mayor Chávez's view, but piles of empties end up in city landfills, where they take who-knows how many years to degrade.
Naturally, those in the multi-billion-dollar bottled water business dissent6, vigorously. Not all tap water is pure or tastes good, they say. And it's certainly not always cold and convenient when one works up a thirst.
Millions of Americans have come to prefer bottled water for drinking, and are perfectly willing to pay plenty for it. A bottle of fancy water does indeed cost 1,000 or more times what it costs to pour a tall glass of tap water.
As the Washington Post noted7, the bottlers of water have even started to borrow some of the terminology8 used for fine wine. The president of Fiji-brand water told the newspaper that his product has a "smooth, silky mouthfeel."
That's a bit too pretentious9 to suit Mayor Chávez. If little kids can happily drink out of a garden hose, he says, his workers and those marathon runners will get along just fine drinking clean, filtered Albuquerque city water.
1 provocative | |
adj.挑衅的,煽动的,刺激的,挑逗的 | |
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2 misusing | |
v.使用…不当( misuse的现在分词 );把…派作不正当的用途;虐待;滥用 | |
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3 pointed | |
adj.尖的,直截了当的 | |
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4 perfectly | |
adv.完美地,无可非议地,彻底地 | |
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5 exorbitantly | |
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6 dissent | |
n./v.不同意,持异议 | |
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7 noted | |
adj.著名的,知名的 | |
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8 terminology | |
n.术语;专有名词 | |
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9 pretentious | |
adj.自命不凡的,自负的,炫耀的 | |
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