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Business School Prize Promotes Global Water Strategies
About one billion people on earth do not have access to adequate or clean water supplies. More people die each year of water-borne illnesses, such as dysentery and cholera1, than are killed in wars. To address this humanitarian2 and public health crisis, one of New York's leading business schools conducted an international student competition on ways to bring clean water to some of the world's most impoverished3 places.
The Hult International Business School teamed up with Water.org, a non-governmental advocacy group, to challenge the world's business students to find a way of bringing clean water to 100 million people in the next five years.
Teams from six universities, out of more than 1000 that applied4, reached the competition's final round in New York City. The winning team, Britain's Cambridge University, noted5 in its presentation that among those at the very bottom of the global economic pyramid - the world's poorest populations - cell phones are more common than toilets.
Team member Akanksha Hazari said, "We're going to tie the ongoing6 and accelerating behavior of mobile phone usage at the bottom of the pyramid to something communities really care about: water and sanitation7 infrastructure8."
Hult's $1-million prize to the Cambridge team should help that effort, as will support from Water.org and the Clinton Global Initiative, a development fund created by former U.S. President Bill Clinton.
Clinton praised all the Hult competition finalists for offering practical solutions. "The most important question of the 21st century," said the former president, "is 'How?'
"The reason we're having a prize tonight, which is, whatever you propose to do and however you propose to do it, with whatever how much money you have; just exactly how are you going to do it? How are you going to turn your good intentions into real changes?"
Hazari explained. "Well first, we need to set up the infrastructure. And we're going to do this by leveraging9 the existing water credit 2.0 platform, where women self-help groups take out water sanitation loans from microfinance institutions. They use these loans to build water and sanitation infrastructure through a local NGO partner."
Hazari says the second part involves partnering with local telecommunication10 companies by creating so-called "corporate11 loyalty12" programs. When residents use a cell phone, they earn points with their service provider. Those points translate into cash equivalents that are returned to the community to fund water sanitation projects.
Gary White, founder13 and executive director of Water.org, told VOA that philanthropy is important to this process, but it's not enough.
"I think we need new types of capital coming into the space," he said. "There's never going to be enough charity alone to do this, and charity solutions aren't always scalable. So if we can leverage14 more commercial capital in this space that would be a great start."
Hult's administrators15 and professors say the winning Cambridge University model shows how engaging the business community to address a serious social problem is a win-win situation. By channeling capital for water projects into poor communities, the telcom companies not only address this urgent human need, but they also expand their customer base and boost their profits.
1 cholera | |
n.霍乱 | |
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2 humanitarian | |
n.人道主义者,博爱者,基督凡人论者 | |
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3 impoverished | |
adj.穷困的,无力的,用尽了的v.使(某人)贫穷( impoverish的过去式和过去分词 );使(某物)贫瘠或恶化 | |
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4 applied | |
adj.应用的;v.应用,适用 | |
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5 noted | |
adj.著名的,知名的 | |
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6 ongoing | |
adj.进行中的,前进的 | |
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7 sanitation | |
n.公共卫生,环境卫生,卫生设备 | |
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8 infrastructure | |
n.下部构造,下部组织,基础结构,基础设施 | |
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9 leveraging | |
促使…改变( leverage的现在分词 ); [美国英语]杠杆式投机,(使)举债经营,(使)利用贷款进行投机 | |
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10 telecommunication | |
n.电信,远距离通信 | |
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11 corporate | |
adj.共同的,全体的;公司的,企业的 | |
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12 loyalty | |
n.忠诚,忠心 | |
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13 Founder | |
n.创始者,缔造者 | |
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14 leverage | |
n.力量,影响;杠杆作用,杠杆的力量 | |
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15 administrators | |
n.管理者( administrator的名词复数 );有管理(或行政)才能的人;(由遗嘱检验法庭指定的)遗产管理人;奉派暂管主教教区的牧师 | |
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