VOA标准英语2012--World No Tobacco Day Proven Successful

 

World No Tobacco Day Proven Successful

Every year, Americans observe the Great American Smoke Out, a day set aside to encourage smokers¹ to go without a cigarette for one day. Suddenly giving up a habit is referred to as "going cold turkey." In Knoxville, Tennessee, smokers on one anniversary could trade in their cigarettes for a real cold turkey.

One day events like The Great American Smoke Out or World No Tobacco Day usually get publicity², but it was impossible to scientifically determine their effectiveness.

The Google search engine changed all of that. Joanna Cohen heads the Global Tobacco Initiative at Johns Hopkins School of Public Health.

"Today with the tools of Google News and being able to analyze³ Internet search queries⁴, you can actually pinpoint⁵ the effects of actual days," noted⁶ Cohen. The researchers picked several countries in Latin America for their study. Among the reasons: Spanish is the main language so the researchers were able to examine the impact of World No Tobacco Day in many countries with only one language.

What they found was encouraging for health officials who are trying to get people to quit smoking.

"If you look at people searching for how to quit smoking which would be the logical next step - awareness⁷ and then interest in cessation - we see on average about 40 percent increase in all those countries in all years from 2000 onward," said John Ayers, the study's lead author who spoke⁸ to VOA via Skype.

The researchers say these spikes⁹ in interest on how to quit smoking could have potentially large health implications.

"What our study shows is that World No Tobacco Day is having a significant impact on raising interest in and awareness of cessation in these developing countries," added Ayers.

The researchers say this information will help the health ministries¹⁰ in countries around the world because if they know that their citizens are interested in information on how to stop smoking, the ministries can provide better online information on World No Tobacco Day to help people kick the smoking habit. 

1 smokers   

吸烟者( smoker的名词复数 )

参考例句：

• Many smokers who are chemically addicted to nicotine cannot cut down easily. 许多有尼古丁瘾的抽烟人不容易把烟戒掉。
• Chain smokers don't care about the dangers of smoking. 烟鬼似乎不在乎吸烟带来的种种危害。

2 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。

3 analyze   

vt.分析，解析 (=analyse)

参考例句：

• We should analyze the cause and effect of this event.我们应该分析这场事变的因果。
• The teacher tried to analyze the cause of our failure.老师设法分析我们失败的原因。

4 queries   

n.问题( query的名词复数 )；疑问；询问；问号v.质疑，对…表示疑问( query的第三人称单数 )；询问

参考例句：

• Our assistants will be happy to answer your queries. 我们的助理很乐意回答诸位的问题。
• Her queries were rhetorical,and best ignored. 她的质问只不过是说说而已，最好不予理睬。 来自《简明英汉词典》

5 pinpoint   

vt.准确地确定；用针标出…的精确位置

参考例句：

• It is difficult to pinpoint when water problems of the modern age began.很难准确地指出，现代用水的问题是什么时候出现的。
• I could pinpoint his precise location on a map.我能在地图上指明他的准确位置。

6 noted   

adj.著名的，知名的

参考例句：

• The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
• Jim is noted for arriving late for work.吉姆上班迟到出了名。

7 awareness   

n.意识，觉悟，懂事，明智

参考例句：

• There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
• Environmental awareness has increased over the years.这些年来人们的环境意识增强了。

8 spoke   

n.（车轮的）辐条；轮辐；破坏某人的计划；阻挠某人的行动 v.讲，谈（speak的过去式）；说；演说；从某种观点来说

参考例句：

• They sourced the spoke nuts from our company.他们的轮辐螺帽是从我们公司获得的。
• The spokes of a wheel are the bars that connect the outer ring to the centre.辐条是轮子上连接外圈与中心的条棒。

9 spikes   

n.穗( spike的名词复数 )；跑鞋；（防滑）鞋钉；尖状物v.加烈酒于( spike的第三人称单数 )；偷偷地给某人的饮料加入（更多）酒精（ 或药物）；把尖状物钉入；打乱某人的计划

参考例句：

• a row of iron spikes on a wall 墙头的一排尖铁
• There is a row of spikes on top of the prison wall to prevent the prisoners escaping. 监狱墙头装有一排尖钉，以防犯人逃跑。 来自《简明英汉词典》

10 ministries   

（政府的）部( ministry的名词复数 )； 神职； 牧师职位； 神职任期

参考例句：

• Local authorities must refer everything to the central ministries. 地方管理机构应请示中央主管部门。
• The number of Ministries has been pared down by a third. 部委的数量已经减少了1/3。