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Thailand Races to Supply SE Asia’s Demand for Vehicles 泰国努力为东南亚市场生产汽车
RAYONG — Thailand is gaining a reputation as the “Detroit of the East” for its booming automobile2 industry. It is now the world's third largest maker3 of commercial vehicles, behind only the United States and China and ranked ninth in total vehicle production. Many foreign-branded auto1 makers4 are producing vehicles in Rayong for Southeast Asia’s growing middle class.
泰国因为蓬勃发展的汽车行业被称为“东方底特律”。它现在是世界上第三大商用汽车制造商,仅次于美国和中国,在汽车生产总量位列第九。许多外国品牌汽车制造商生产的汽车在罗永府东南亚不断壮大的中产阶级。
This is one of the estimated two-and-half million vehicles rolling off Thailand's assembly lines this year.
Ford5's regional president, Matt Bradley, praised the country as a highly successful model for manufacturing.
"Thailand, I think, has made a concerted effort from government policy in the last 15 years to plan to support the automotive industry. Ford has been in Thailand about 17 years and just since 2007 we've invested over a billion dollars in our manufacturing and product cycle plant footprint in Thailand," he said.
The automotive sector6 is now Thailand's third largest industry comprising 12 percent of the country's GDP and employing 400-thousand workers.
Bangkok's clogged7 roads attest8 to the success - with sales accelerated by government tax rebates9 to first-time buyers.
But can these vehicles rival those made in Japan, Europe or the United States?
Honda executive vice10 president Pitak Pruittisarikorn said the Japanese automaker was making high quality vehicles here at a competitive cost.
"For Honda, cost efficiency is one of our key strategies. So we have established the good relationship with the strong and the highest quality parts suppliers, global suppliers and local suppliers," said Pitak.
Some automakers operating in Thailand import critical parts, including engines, from overseas.
However, GM Powertrain plant manager Jennifer Bigelow said the American automaker not only assembled its engines on site but also sourced their components11 in Thailand.
“It is definitely cost effective. We reduce shipping12 costs, we develop partners here that we can then work with and develop that partnership13 to help improve our engine and our product,” said Bigelow.
Manufacturers must also tailor their vehicles to meet regional demand, designing components such as four-cylinder diesel14 engines, which take advantage of the widespread availability of affordable15 diesel fuel.
“The product engineering teams do extensive research in each of the markets in which we operate to make sure that we are developing a product that is suitable for not only the environment but also the driving habits of the markets in which we are selling vehicles to,” said GM executive Michael Perez.
Thailand's dominant16 auto production industry, led by Toyota and other Japanese manufacturers, faces obstacles, even though it exports vehicles beyond Southeast Asia (ASEAN) to Japan, the Middle East and North America.
Expansion is hampered17 by a shortage of labor18 in a country with nearly full employment. That has led to opportunities for women, who comprise nearly one-third of the workforce19 at some Thai auto plants.
And when extensive flooding in 2011 shut down manufacturing plants and parts suppliers, upstart Indonesia briefly20 overtook Thailand in production, ushering21 in a rivalry22 certain to continue for many years to come.
1 auto | |
n.(=automobile)(口语)汽车 | |
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2 automobile | |
n.汽车,机动车 | |
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3 maker | |
n.制造者,制造商 | |
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4 makers | |
n.制造者,制造商(maker的复数形式) | |
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5 Ford | |
n.浅滩,水浅可涉处;v.涉水,涉过 | |
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6 sector | |
n.部门,部分;防御地段,防区;扇形 | |
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7 clogged | |
(使)阻碍( clog的过去式和过去分词 ); 淤滞 | |
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8 attest | |
vt.证明,证实;表明 | |
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9 rebates | |
n.退还款( rebate的名词复数 );回扣;返还(退还的部份货价);折扣 | |
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10 vice | |
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的 | |
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11 components | |
(机器、设备等的)构成要素,零件,成分; 成分( component的名词复数 ); [物理化学]组分; [数学]分量; (混合物的)组成部分 | |
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12 shipping | |
n.船运(发货,运输,乘船) | |
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13 partnership | |
n.合作关系,伙伴关系 | |
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14 diesel | |
n.柴油发动机,内燃机 | |
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15 affordable | |
adj.支付得起的,不太昂贵的 | |
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16 dominant | |
adj.支配的,统治的;占优势的;显性的;n.主因,要素,主要的人(或物);显性基因 | |
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17 hampered | |
妨碍,束缚,限制( hamper的过去式和过去分词 ) | |
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18 labor | |
n.劳动,努力,工作,劳工;分娩;vi.劳动,努力,苦干;vt.详细分析;麻烦 | |
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19 workforce | |
n.劳动大军,劳动力 | |
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20 briefly | |
adv.简单地,简短地 | |
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21 ushering | |
v.引,领,陪同( usher的现在分词 ) | |
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22 rivalry | |
n.竞争,竞赛,对抗 | |
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