中国金融公司进军影视产业

 　　Would-be domestic and foreign companies looking to establish themselves in China's ever-growing film industry are being warned of potential challenges ahead, as more and more companies look to tap into the potentially-lucrative sector¹.

　　China's film industry is expanding fast.

　　In April 2015, the 5th Beijing International Film Festival witnessed the signing of 35 projects worth 2.2 billion dollars.

　　In the light of huge demand and gratifying profits, financial companies are quick to adapt.

　　中国金融公司进军影视产业

　　Shanghai Sova Capital used to focus on private equity² funding, but has turned its eyes to the film industry since 2012. Vice³ president He Xiaoqiu explains the challenges Sova has had to overcome after the strategic shift.

　　"Finance is a part of the film industry. Many major studios in Hollywood also possess finance and investment capabilities⁴. But China's film industry is rudimentary, it’s small and there are many irregularities that impede⁵ the entry of financial capital."

　　Film Finances claims to be a world leader in completion guarantees. Founded in 1950, the American company offers assurance to investors⁶ that the producers will complete and deliver the films to distributors, the latest being the 2015 spy comedy film "Kingsman: the Secret Service."

　　April Ye, CEO of Film Finances' China Cultural Services, says the company also needs to adjust as it introduces its services in China.

　　"Everything here has just recently become industrialized. The film industry and also the people who are interested in doing films are new, a lot of them are from outside the industry."

　　Expanding business in a foreign territory can be daunting⁷, but sometimes all it takes is a reliable partner. In March 2015, Canadian-American Entertainment Company Lionsgate and China's Hunan TV & Broadcast announced a film finance & distribution deal. Bennet Pozil, executive vice president at East West Bank who worked on the deal, highlighted the benefits for both sides.

　　"Hunan can learn from Lionsgate in terms of what Lionsgate does internationally, how they made English-language pictures, how they exploit them - international sales, domestic distribution in the US. Conversely, Lionsgate is able to learn from Hunan Broadcasting and TIK Films as to how to make a movie or TV show in China, how to make it successful, how to release it theatrically⁸, how to broadcast it on satellite, or through internet streaming."

　　With more domestic and foreign players joining the business, there seem to be plenty of opportunities for Chinese directors. But young director Jiang Jun believes filmmakers should still stay focused on their own projects.

　　"Filmmakers above all need to help themselves. It costs almost nothing to write a really good story, and keep coming up with good stories is what helps filmmakers go further in their career."

1 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

2 equity   

n.公正，公平，（无固定利息的）股票

参考例句：

• They shared the work of the house with equity.他们公平地分担家务。
• To capture his equity,Murphy must either sell or refinance.要获得资产净值，墨菲必须出售或者重新融资。

3 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

4 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓

5 impede   

v.妨碍，阻碍，阻止

参考例句：

• One shouldn't impede other's progress.一个人不应该妨碍他人进步。
• The muddy roads impede our journey.我们的旅游被泥泞的道路阻挠了。

6 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

7 daunting   

adj.使人畏缩的

参考例句：

• They were faced with the daunting task of restoring the house.他们面临着修复房子的艰巨任务。
• Starting a new job can be a daunting prospect.开始一项新工作有时会让人望而却步。

8 theatrically   

adv.戏剧化地

参考例句：

• He looked theatrically at his watch. 他夸张地看看表。 来自柯林斯例句