最有价值足球俱乐部 曼联力压拜仁排名第一

 　　Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance.

　　咨询公司Brand Finance的报告称，曼联已取代拜仁慕尼黑成为世界最具价值的足球品牌。

　　Despite winning no trophies¹ again last season the Old Trafford club's brand is estimated to be worth $1.2bn.

　　虽然曼联在上赛季依然没能赢得任何奖杯，但这家以老特拉福德为主场的俱乐部的品牌仍被估价12亿美元。

　　Six of the top ten most valuable club brands were English.

　　十大最有价值俱乐部品牌中，英格兰俱乐部占据了六席。

　　Barcelona, who won the Champions League final on Saturday, slipped two places from last year, to sixth most valuable club, worth $773m.

　　上周六赢得欧冠的巴塞罗那和去年相比下跌两名，价值7亿7300万排名第六。

　　"Even if recent reports of fan losses are to be believed, United retains legions of followers² in India, South East Asia and China, contributing to a total of over half a billion individuals and the news certainly does not appear to have deterred³ sponsors," said the report's authors.

　　报告作者称：“就算最近曼联球迷数下降的消息属实，它仍然在印度、东南亚和中国占有统治性地位。这些地区总共提供了超过5亿球迷。这些（曼联球迷数下降的）消息显然没有吓住赞助商们。”

　　They point to the club's lucrative⁴ shirt sponsorship deal with Chevrolet and "record breaking" kit⁵ supply deal with Adidas.

　　他们指出，曼联从雪弗兰获得了丰厚的球衣赞助，阿迪达斯也和它签署了破纪录的装备赞助合同。

　　They added that "the huge windfalls that [Man Utd] can expect, will see both revenues and brand value continue to increase in the coming years".

　　他们补充道“曼联可以期待一大笔横财。在未来几年里，它的收入和品牌价值都会持续增长。”

　　The also say that the club's brand value has increased by 63% since 2014.

　　他们还表示，曼联的品牌价值自2014年以来已经增加了63%。

　　Bayern slipped to second in the football brand table, with Real Madrid third, and Paris Saint-Germain in ninth. There were no Italian clubs in the top ten.

　　拜仁在足球品牌榜上下滑到第二名。巴黎圣日耳曼排名第九。前十名中没有意大利俱乐部。

1 trophies   

n.（为竞赛获胜者颁发的）奖品( trophy的名词复数 )；奖杯；（尤指狩猎或战争中获得的）纪念品；（用于比赛或赛跑名称）奖

参考例句：

• His football trophies were prominently displayed in the kitchen. 他的足球奖杯陈列在厨房里显眼的位置。 来自《简明英汉词典》
• The hunter kept the lion's skin and head as trophies. 这猎人保存狮子的皮和头作为纪念品。 来自《现代英汉综合大词典》

2 followers   

追随者( follower的名词复数 )； 用户； 契据的附面； 从动件

参考例句：

• the followers of Mahatma Gandhi 圣雄甘地的拥护者
• The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。

3 deterred   

v.阻止，制止( deter的过去式和过去分词 )

参考例句：

• I told him I wasn't interested, but he wasn't deterred. 我已告诉他我不感兴趣，可他却不罢休。
• Jeremy was not deterred by this criticism. 杰里米没有因这一批评而却步。 来自辞典例句

4 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

5 kit   

n.用具包，成套工具；随身携带物

参考例句：

• The kit consisted of about twenty cosmetic items.整套工具包括大约20种化妆用品。
• The captain wants to inspect your kit.船长想检查你的行装。