2021年经济学人 捷蓝廉价航空这次能成功吗？(2)

These tricks do not translate well to long-haul travel.

这些花招并不能很好地适用于长途旅行。

Sweating costly¹ assets is harder on a ten-hour journey crossing several time zones than when darting² around a region with fast turnaround times.

在跨越多个时区的10个小时的旅程中，耗费昂贵的资产比在周转时间快的地区穿梭更困难。

That makes it difficult to schedule flights to take off and land at those odder, cheaper times.

这使得航班很难被安排在那些奇怪又便宜的时间起飞和降落。

And exhausted³ crew must be accommodated in hotels rather than being immediately rostered back to their own beds at the end of the day.

精疲力竭的工作人员必须住进酒店，而不是在一天结束后立即被安排他们回到自己的床上。

JetBlue thinks it can overcome these obstacles.

捷蓝航空认为它可以克服这些障碍。

In contrast to Norse Atlantic, a new carrier that thinks it can make better use of the wide-body Boeing 787 Dreamliner, 15 of which it is now leasing, the American airline is using a new breed of aircraft, the Airbus A321LR.

新成立的北大西洋航空公司认为自己可以更好地利用宽体波音787梦幻客机（其中15架目前是租赁来的），相比之下，捷蓝这家美国航空公司使用的是一种新型飞机——空客A321LR。

This is a long-range version of the European planemaker’s single-aisle short-haul workhorse.

这是欧洲飞机制造商的单通道短途主力机型的远程版本。

These are cheaper than wide-body jets.

这些飞机比宽体喷气式飞机更便宜。

They are also smaller, and so easier to fill.

它们的体积也更小，因此更容易填满。

And JetBlue has another card to play.

捷蓝航空还有另一张牌要打。

The standard business of long-haul flying makes competing on price difficult.

长途飞行的标准业务使价格竞争变得困难。

Full-service airlines rely on selling lucrative⁴ business-class seats at the front of the plane for the bulk of their revenues and profits.

提供全方位服务的航空公司的大部分收入和利润，都依赖于出售利润丰厚的位于飞机前部商务舱座位。

As a result, they can afford to sell economy seats relatively⁵ cheaply.

因此，他们能够以相对低廉的价格出售经济舱座位。

Unlike most earlier low-cost efforts, JetBlue’s planes will include 24 business seats which should plump up margins⁶.

与大多数早先为降低成本所做的努力不同，捷蓝航空的飞机将配备24个商务舱座位，这将会提高利润率。

To attract business passengers it has steered⁷ clear of remote airports that executives dislike and picked up slots at Heathrow freed up by pandemic flight cuts.

为了吸引商务旅客，公司避开了高管不喜欢的偏远机场，选择了希思罗机场因疫情航班削减而腾出的空位。

JetBlue plans a further service to London Gatwick starting in September and from Boston to London next summer.

捷蓝航空计划从9月份开始进一步开通飞往伦敦盖特威克机场的航班，并于明年夏天开通从波士顿飞往伦敦的航班。

Norse intends to fly between several European and American destinations.

挪威航空公司打算在欧洲和美国的几个目的地之间飞行。

But full-service carriers will not take the challenge on their most lucrative routes lying down.

但提供全方位服务的航空公司不会在他们最赚钱的航线上接受挑战。

American carriers succeeded in lobbying their domestic regulators to slow Norwegian’s expansion.

美国航空公司成功地游说了国内监管机构，让他们减缓挪威航空的扩张。

Incumbents⁸ including IAG, owner of British Airways⁹, have launched their own low-cost-long-haul subsidiaries.

包括英国航空公司所有者国际航空集团（IAG）在内的老牌航空公司都推出了自己的廉价长途子公司。

Laker offers a sobering lesson.

莱克航空提供了一个发人深省的教训。

He successfully sued several legacy¹⁰ airlines for predatory pricing — but only after he had been forced out of business.

它成功地起诉了几家传统航空公司的掠夺性定价——只不过这发生在公司被迫倒闭之后。

1 costly   

adj.昂贵的，价值高的，豪华的

参考例句：

• It must be very costly to keep up a house like this.维修这么一幢房子一定很昂贵。
• This dictionary is very useful,only it is a bit costly.这本词典很有用，左不过贵了些。

2 darting   

v.投掷，投射( dart的现在分词 )；向前冲，飞奔

参考例句：

• Swallows were darting through the clouds. 燕子穿云急飞。 来自《现代英汉综合大词典》
• Swallows were darting through the air. 燕子在空中掠过。 来自辞典例句

3 exhausted   

adj.极其疲惫的，精疲力尽的

参考例句：

• It was a long haul home and we arrived exhausted.搬运回家的这段路程特别长，到家时我们已筋疲力尽。
• Jenny was exhausted by the hustle of city life.珍妮被城市生活的忙乱弄得筋疲力尽。

4 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

5 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

6 margins   

边( margin的名词复数 )； 利润； 页边空白； 差数

参考例句：

• They have always had to make do with relatively small profit margins. 他们不得不经常设法应付较少的利润额。
• To create more space between the navigation items, add left and right margins to the links. 在每个项目间留更多的空隙，加左或者右的margins来定义链接。

7 steered   

v.驾驶( steer的过去式和过去分词 )；操纵；控制；引导

参考例句：

• He steered the boat into the harbour. 他把船开进港。
• The freighter steered out of Santiago Bay that evening. 那天晚上货轮驶出了圣地亚哥湾。 来自《简明英汉词典》

8 incumbents   

教区牧师( incumbent的名词复数 )； 教会中的任职者

参考例句：

• In general, incumbents have a 94 percent chance of being reelected. 通常现任官员有94%的几率会再次当选。
• This arangement yields a wonderful gain to incumbents. 这种安排为在职人员提供了意外的得益。

9 AIRWAYS   

航空公司

参考例句：

• The giant jets that increasingly dominate the world's airways. 越来越称雄于世界航线的巨型喷气机。
• At one point the company bought from Nippon Airways a 727 jet. 有一次公司从日本航空公司买了一架727型喷气机。

10 legacy   

n.遗产，遗赠；先人(或过去)留下的东西

参考例句：

• They are the most precious cultural legacy our forefathers left.它们是我们祖先留下来的最宝贵的文化遗产。
• He thinks the legacy is a gift from the Gods.他认为这笔遗产是天赐之物。