2005年NPR美国国家公共电台十二月-Bloggers Creating

With millions of blogs on the internet, don't blame yourself if you can't keep up with them all. Advertisers are having the same problem. They know that there are substantial audiences who get their news, their humor, their gossip from blogs, but, reaching them has been difficult. Now, a number of companies are starting blog networks to serve up all those consumers in one place. NPR's Robert Smith has the story.

The life of a political blogger can be a lonely one. That the great thing about blogging on your own is ,it's like being a stand-up comic, it's all your show. The bad thing about blogging on your own is it's like being a stand-up comic; it's all your show. Glenn Reynolds, also known as the Instapundit ,says he has always tried to link to a wide range of other bloggers, but he is finding he can’t keep up with them all. So he's becoming part of a network of some of the heavy hitters and political blogging. Pajamas¹ Media,started by Roger Simon, the conglomerate² has something that few blogs can tout³. 3.5 million dollars in venture capital, and a big business dream.

"By aggregating⁴ ourselves together, we sort of want to become the New Yorker-slash- New York times of the blogosphere here ."

And Simon's up- front about the power of a network. It's a model that advertisers can understand.

"You know, we are going to offer advertisers a largest network of viewers with a certain demographic so they can say 'Ah, yes'. Volvo says there are people are all, a lot of these people need to have a nice Volvo, it's safe,etc."

It's an old story. "This is the NBC, the National Broadcasting Company."

The NBC radio network pioneered the form 80 years ago, up until the 1920s radio was pretty amateur fair. Like the modern internet, there were a slew⁵ of ideas about how to fund the media, including coin-operated radios. But NBC and the other fledging networks provided the scale to hire the best performers and bring in the big companies in advertising⁶.

Of course radio was expensive and had limited bandwidth. The network concept is still controversial in the internet world. The launch of the Pajama's blog network was widely ridiculed⁷ on the web. It initially⁸ debuted⁹ as open source media until they found out a public radio program had the same title. They had quickly changed the name to Pajama's--- a reference to the insult the bloggers sit around in their pajamas all day. But the most scathing¹⁰ criticism of the new network asked "why bother".

"I think the Internet destroy networks". Jeff Jarvis writes the blog Buzz Machine. "You will make your own network, you'll find the blogs and the podcasts and the vlogs that you like, and that's your network."

Jarvis has been down the conglomerate network road before. He started the magazine Entertainment Weekly before becoming a blogger. Jarvis thinks that even without organized networks there is an opportunity for bloggers to become more savvy¹¹ about the collective power.

"Advertisers do want to figure you out this world of citizens media. But to buy on blogs today and podcasts and so on is too complicated. So we have to make it easier for advertisers. "

The question is what model would become the dominant¹² form of network on the Web. For instance, the company BlogAds offers many networks to advertisers. You can choose between putting all your ads on military blogs or ones for Republican women or TV blogs.Henry Copeland is the founder¹³.

"Those are the ones the bloggers have created ,um, I mean, bloggers come to us and say,'Hey, I notices a network of New Yorkers.' I'd love to, you know, I'd love to do something like that for my city' ,and we say 'ok, you know, here is the tool, go ahead and do it.'"

These are loose affiliations¹⁴ and the bloggers share the ad revenue. On the other end of the spectrum¹⁵ are commercial blog networks that run top down. Weblogs Inc. has 80 different blogs like Engadget and the Autoblog that centrally owned and controlled and linked to one or another. Shawn Gold is the publisher.

"You know,it's sort of the model of a best sellers or something sells well because it's selling well so the more popular our blogs get, the more popular our network gets, you know, everything started to rise together. "

It's a model that at least one mainstream¹⁶ media company thinks it's profitable.The Webblogs network was recently sold to AOL for reported 25 million dollars. But even the new networks say they have to be careful.In the rush for ad dollars no one wants to kill the one thing that made blog popular in the first place. A passionate¹⁷ voice is saying things that no one else will. Pajama's optional. Robert Smith, NPR News, New York.

 

1 pajamas   

n.睡衣裤

参考例句：

• At bedtime,I take off my clothes and put on my pajamas.睡觉时，我脱去衣服，换上睡衣。
• He was wearing striped pajamas.他穿着带条纹的睡衣裤。

2 conglomerate   

n.综合商社，多元化集团公司

参考例句：

• The firm has been taken over by an American conglomerate.该公司已被美国一企业集团接管。
• An American conglomerate holds a major share in the company.一家美国的大联合企业持有该公司的大部分股份。

3 tout   

v.推销，招徕；兜售；吹捧，劝诱

参考例句：

• They say it will let them tout progress in the war.他们称这将有助于鼓吹他们在战争中的成果。
• If your case studies just tout results,don't bother requiring registration to view them.如果你的案例研究只是吹捧结果，就别烦扰别人来注册访问了。

4 aggregating   

总计达…( aggregate的现在分词 )； 聚集，集合； （使）聚集

参考例句：

• The thesis first promotes based Object Oriented Modeling method-Aggregating & Deriving Mothod. 本文首先提出了基于面向对象思想的建模方法——聚合派生法。
• Multidimensional data cubes are composed of base cube and other cubes aggregating on base cube. 多维立方体由基本立方体和基本立方体的聚集产生的立方体组成。

5 slew   

v.（使）旋转；n.大量，许多

参考例句：

• He slewed the car against the side of the building.他的车滑到了大楼的一侧，抵住了。
• They dealt with a slew of other issues.他们处理了大量的其他问题。

6 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

7 ridiculed   

v.嘲笑，嘲弄，奚落( ridicule的过去式和过去分词 )

参考例句：

• Biosphere 2 was ultimately ridiculed as a research debade, as exfravagant pseudoscience. 生物圈2号最终被讥讽为科研上的大失败，代价是昂贵的伪科学。 来自《简明英汉词典》
• She ridiculed his insatiable greed. 她嘲笑他的贪得无厌。 来自《简明英汉词典》

8 initially   

adv.最初，开始

参考例句：

• The ban was initially opposed by the US.这一禁令首先遭到美国的反对。
• Feathers initially developed from insect scales.羽毛最初由昆虫的翅瓣演化而来。

9 debuted   

初次表演，初次登台（debut的过去式与过去分词形式）

参考例句：

• In late 2003 a full-size SUV, the Pathfinder Armada, debuted. 2003年末，全尺寸SUV的探路者无敌舰队，推出。
• The album debuted at number two and quickly went platinum. 专辑一亮相就荣登排行榜第二名，很快就取得了白金销量。

10 scathing   

adj.（言词、文章）严厉的，尖刻的；不留情的adv.严厉地，尖刻地v.伤害，损害（尤指使之枯萎）( scathe的现在分词)

参考例句：

• a scathing attack on the new management 针对新的管理层的猛烈抨击
• Her speech was a scathing indictment of the government's record on crime. 她的演讲强烈指责了政府在犯罪问题上的表现。 来自《简明英汉词典》

11 savvy   

v.知道，了解；n.理解能力，机智，悟性；adj.有见识的，懂实际知识的，通情达理的

参考例句：

• She was a pretty savvy woman.她是个见过世面的漂亮女人。
• Where's your savvy?你的常识到哪里去了？

12 dominant   

adj.支配的，统治的；占优势的；显性的；n.主因，要素，主要的人(或物)；显性基因

参考例句：

• The British were formerly dominant in India.英国人从前统治印度。
• She was a dominant figure in the French film industry.她在法国电影界是个举足轻重的人物。

13 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

14 affiliations   

n.联系( affiliation的名词复数 )；附属机构；亲和性；接纳

参考例句：

• She had affiliations of her own in every capital. 她原以为自己在欧洲各国首府都有熟人。 来自辞典例句
• The society has many affiliations throughout the country. 这个社团在全国有很多关系。 来自辞典例句

15 spectrum   

n.谱，光谱，频谱；范围，幅度，系列

参考例句：

• This is a kind of atomic spectrum.这是一种原子光谱。
• We have known much of the constitution of the solar spectrum.关于太阳光谱的构成，我们已了解不少。

16 mainstream   

n.（思想或行为的）主流；adj.主流的

参考例句：

• Their views lie outside the mainstream of current medical opinion.他们的观点不属于当今医学界观点的主流。
• Polls are still largely reflects the mainstream sentiment.民调还在很大程度上反映了社会主流情绪。

17 passionate   

adj.热情的，热烈的，激昂的，易动情的，易怒的，性情暴躁的

参考例句：

• He is said to be the most passionate man.据说他是最有激情的人。
• He is very passionate about the project.他对那个项目非常热心。