TED演讲:最棒的游戏社交圈

 　　My name's Seth Priebatsch. I'm the chief ninja of SCVNGR.  我叫Seth Priebatsch。我是SCVNGR公司的首席忍者。

　　I am a proud Princeton dropout¹.  我也因普里斯顿大学辍学而感到自豪。

　　Also proud to have relocated here to Boston, where I actually grew up. 同时也很自豪能够回到波士顿创业，这是我长大的地方。

　　Yeah, Boston.  是的，波士顿。

　　Easy wins. I should just go and name the counties that we've got around here.  我去过很多不同地方，阐述这种概念。

　　So, I'm also fairly determined² to try and build a game layer on top of the world. 我决定要去尝试，建立一个超级棒的游戏社交圈。

　　And this is sort of a new concept, and it's really important.  这是一种新的概念，很重要的概念。

　　Because while the last decade was the decade of social 因为过去十年是网络社交的黄金十年，

　　and the decade of where the framework in which we connect with other people was built, 这十年里,人们在网上联系彼此的平台开始出现，

　　this next decade will be the decade where the game framework is built, 下一个十年，将是游戏社交平台建立的时候，

　　where the motivations that we use to actually influence behavior,  影响人们行为的动机，

　　and the framework in which that is constructed, is decided³ upon, and that's really important. 以及游戏社交平台，都会逐渐建立起来，这很重要。

　　And so I say that I want to build a game layer on top of the world,  所以，我说我想建设一个超级棒的游戏社交圈，

　　but that's not quite true  这并不十分准确，

　　because it's already under construction; it's already happening.  因为这个社交圈已经开始建立了：这已经在发生了。

　　And it looks like this right now.  现在的情况就像这样。

　　It looks like the Web did back in 1997, right?  这很像1997年的电脑页面对不对？

　　It's not very good. It's cluttered⁴.  不太好。很拥挤的页面。

　　It's filled with lots of different things that, in short, aren't that fun. 它充斥着很多信息。一句话，不怎么好。

　　There are credit card schemes and airline mile programs  这有信用卡刷卡方案、飞行里程计划、

　　and coupon⁵ cards and all these loyalty⁶ schemes  优惠券和其它很多提升客户忠诚度的计划。

　　that actually do use game dynamics⁷  它们都利用人们玩游戏的动机

　　and actually are building the game layer: they just suck.  来建立游戏社交圈，但这些游戏动机很糟糕。

　　They're not very well designed, right?  这种消费游戏设计的不好，对吧?

　　So, that's unfortunate.  这太糟糕了。

　　But luckily, as my favorite action hero,  幸运的是，正如我最喜欢的动作巨星，

　　Bob the Builder, says,  建筑师巴布（Bob the Builder欧美卡通影片）说的，

　　"We can do better. We can build this better."  “我们可以做的更好。我们可以盖出更好的建筑。”

　　And the tools, the resources  其实，我们用来建设游戏圈的

　　that we use to build a game layer are game dynamics themselves. 工具、资源就是玩游戏的动机。

　　And so, sort of, the crux⁸ of this presentation is going to go through  所以我今天演讲的关键就是

　　four really important game dynamics, really interesting things,  四种重要的玩游戏的动机，非常有趣，

　　that, if you use consciously,  如果你意识到，

　　you can use to influence behavior, both for good, for bad, for in-between. 你就可以用这些动机来影响人们的行为，既可以朝着好的方面施加影响，也可以带来坏的影响，或者让它们同时发生。

　　Hopefully for good.  当然我们希望是好的影响。

1 dropout   

n.退学的学生；退学；退出者

参考例句：

• There is a high dropout rate from some college courses.有些大学课程的退出率很高。
• In the long haul,she'll regret having been a school dropout.她终归会后悔不该中途辍学。

2 determined   

adj.坚定的；有决心的

参考例句：

• I have determined on going to Tibet after graduation.我已决定毕业后去西藏。
• He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。

3 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

4 cluttered   

v.杂物，零乱的东西零乱vt.( clutter的过去式和过去分词 )；乱糟糟地堆满，把…弄得很乱；（以…） 塞满…

参考例句：

• The room is cluttered up with all kinds of things. 零七八碎的东西放满了一屋子。 来自《现代汉英综合大词典》
• The desk is cluttered with books and papers. 桌上乱糟糟地堆满了书报。 来自《现代汉英综合大词典》

5 coupon   

n.息票，配给票，附单

参考例句：

• The coupon can be used once only.此优惠券只限使用一次。
• I have a coupon for ten pence off a packet of soap.我有一张优惠券买一盒肥皂可以便宜十便士。

6 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

7 dynamics   

n.力学，动力学，动力，原动力；动态

参考例句：

• In order to succeed,you must master complicated knowledge of dynamics.要取得胜利，你必须掌握很复杂的动力学知识。
• Dynamics is a discipline that cannot be mastered without extensive practice.动力学是一门不做大量习题就不能掌握的学科。

8 crux   

adj.十字形；难事，关键，最重要点

参考例句：

• The crux of the matter is how to comprehensively treat this trend.问题的关键是如何全面地看待这种趋势。
• The crux of the matter is that attitudes have changed.问题的要害是人们的态度转变了。