财经金融新闻 阿里农村大战略

In today's podcast, Alibaba offers free shipping¹ on fridges as China's leading online shopping websites one-up each other with promotions² targeting rural areas

在今天的播报中，阿里巴巴免费提供冰箱配送服务，中国一些主要购物网站都竞相在农村地区进行促销打折活动。

Throughout this week, e-commerce giant Alibaba Group is offering to deliver all home appliances bought through its popular shopping portals at no extra charge to customers in about 500,000 villages nationwide.

这周，电商巨头阿里巴巴集团向在门户网站中购买家电的顾客提供免费配送服务，地区遍及了全国50万个农村地区。

Its main rival, JD.com, began a six-month promotional tour in June, with marketing³ events in more than 100 towns.

其主要对手京东已经于6月开始了为期6个月的促销活动，在100多个乡镇展开了推广活动。

Last year, the companies hung banners in rural towns advertising⁴ their products and urging residents to start businesses online rather than migrate to cities for work.

去年，这些公司都在乡镇打上横幅来宣传自己的产品，并呼吁民众在网上创业，而不是来大城市找工作。

E-commerce companies are targeting rural areas as a potential profit center because the communities are underserved by brick-and-mortar retail⁵.

电商将农村作为潜力巨大的获利中心，这是因为这些地区的实体零售商服务水平不高。

But the push means logistics firms have had to scramble⁶ to improve their networks, while delivery workers from rural China who work for JD.com in cities are being transferred back to their hometowns.

但是这就意味着物流公司不得不努力提升自己的覆盖网，在城市中为京东打工的农村配送员也将被转移到自己的家乡工作。

For Caixin English, this is James Bradbury.

这是詹姆斯·布拉德伯里为您带来的财新新闻报道。

1 shipping   

n.船运（发货，运输，乘船）

参考例句：

• We struck a bargain with an American shipping firm.我们和一家美国船运公司谈成了一笔生意。
• There's a shipping charge of ￡5 added to the price.价格之外另加五英镑运输费。

2 promotions   

促进( promotion的名词复数 )； 提升； 推广； 宣传

参考例句：

• All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
• He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

5 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

6 scramble   

v.爬行，攀爬，杂乱蔓延，碎片，片段，废料

参考例句：

• He broke his leg in his scramble down the wall.他爬墙摔断了腿。
• It was a long scramble to the top of the hill.到山顶须要爬登一段长路。