2016年CRI NZ Companies Eye Chinese Screen Market

 

John Key says after making Hollywood blockbusters the Lord of the Rings and the Hobbit, New Zealand now is looking for new markets and new partnerships².

"While the United States for now remains³ the dominant⁴ screen market, the explosive growth in the Chinese box office and online distribution channels for television means there are huge opportunities for New Zealand companies here."

He adds that some people may think of New Zealand as the land of milk and honey, but his country is much more than that.

"New Zealand's creativity sector⁵ is starting to make ways internationally and in China. New Zealand's creativity and technical capability⁶ including post-production and visual effects is increasingly sought after here and we can continue to see that around the world."

The Prime Minister says New Zealand and China have a unique relationship in terms of the creative sector: the two sides signed a film co-production agreement in 2010 and then a television co-production deal in 2014.

"This is the first agreement of its kind that China signed with a developed economy, making New Zealand the only country to have both film and television co-production agreements with China. We are naturally very proud of this and New Zealand producers are making most of this first-mover advantage in the Chinese market."

John Key says the unique relationship has encouraged partnerships between companies on both sides. Natural History New Zealand is one of those companies that has benefited from the creative relationship.

Kyle Murdoch, managing director of NHNZ, says without the platforms built by the two governments, his company wouldn't see such rapid growth in joint⁷ production activities.

"Today we celebrate the signing of three MOUs, the three new series with CCTV kids, CCTV animation⁸ and CCTV 10; and I also acknowledge that more productions already on the way..."

To extend a decade-long partnership¹ with China's CCTV, NHNZ signed new agreements on Monday with Chinese national television in a bid to expand the scope of the cooperation.

John Key witnessed the signing ceremony in Beijing.

It is John Key's sixth visit to China as Prime Minister. His visit will also take him to Shanghai and Xi'an.

1 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

2 partnerships   

n.伙伴关系( partnership的名词复数 )；合伙人身份；合作关系

参考例句：

• Partnerships suffer another major disadvantage: decision-making is shared. 合伙企业的另一主要缺点是决定要由大家来作。 来自英汉非文学 - 政府文件
• It involved selling off limited partnerships. 它涉及到售出有限的合伙权。 来自辞典例句

3 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。

4 dominant   

adj.支配的，统治的；占优势的；显性的；n.主因，要素，主要的人(或物)；显性基因

参考例句：

• The British were formerly dominant in India.英国人从前统治印度。
• She was a dominant figure in the French film industry.她在法国电影界是个举足轻重的人物。

5 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

6 capability   

n.能力；才能；(pl)可发展的能力或特性等

参考例句：

• She has the capability to become a very fine actress.她有潜力成为杰出演员。
• Organizing a whole department is beyond his capability.组织整个部门是他能力以外的事。

7 joint   

adj.联合的，共同的；n.关节，接合处；v.连接，贴合

参考例句：

• I had a bad fall,which put my shoulder out of joint.我重重地摔了一跤，肩膀脫臼了。
• We wrote a letter in joint names.我们联名写了封信。

8 animation   

n.活泼，兴奋，卡通片／动画片的制作

参考例句：

• They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
• The animation of China made a great progress.中国的卡通片制作取得很大发展。