ESL Podcast 872 – A Publicity Stunt

 　　Hank: What’s that for?

 

　　Svetlana: This costume? I’m planning a publicity¹ stunt² to get our store more business.

 

　　Hank: You think that dressing³ up as a giant banana will get our store more business?

 

　　Svetlana: We need to get media coverage⁴ for the grand opening of our store and attract as much attention as possible. I’ll be on hand to give sound bites and organize photo ops.

 

　　Hank: How does a giant banana tie into our store?

 

　　Svetlana: It doesn’t directly, but trust me, it’ll get noticed.

 

　　Hank: I was thinking of a traditional marketing⁵ campaign, more along the lines of holding a contest or a giveaway. And I don’t see how a giant banana is going to get media attention.

 

　　Svetlana: The person in the giant banana costume will skydive into the parking lot of the store.

 

　　Hank: What idiot have you convinced to do that?

 

　　Svetlana: Well, that’s actually why I’m here...

 

　　Script by Dr. Lucy Tse

1 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。

2 stunt   

n.惊人表演，绝技，特技；vt.阻碍...发育，妨碍...生长

参考例句：

• Lack of the right food may stunt growth.缺乏适当的食物会阻碍发育。
• Right up there is where the big stunt is taking place.那边将会有惊人的表演。

3 dressing   

n.(食物)调料；包扎伤口的用品，敷料

参考例句：

• Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
• The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。

4 coverage   

n.报导，保险范围，保险额，范围，覆盖

参考例句：

• There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
• This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。

5 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。