经济学人123:数字报业 另辟蹊径

 　　Business Digital newspapers Another brick in the wall

　　商业 数字报业 另辟蹊径

　　The rapid rise of newspaper paywalls

　　付费阅读的大幅增长

　　ON OCTOBER 10th the Baltimore Sun will join a fast-growing club. The newspaper will start tracking the number of times people read its stories online; when they reach a limit of 15 a month, they will be asked to pay. Local bloggers may squawk about content wanting to be free. But perhaps not as much as they would have done a few months ago. There is a sense of inevitability¹ about paywalls.

　　该报将记录读者阅读的次数，超过每月15次的免费限额后读者将被要求付费。本地博主们可能会因此满腹牢骚，但是可能没有几个月之前的反应强烈 。付费墙的推广具有必然性。

　　In April 2010 PaidContent, an online publication, found 26 American local and metropolitan² newspapers charging for online access. Several times that number now do so. More than 100 newspapers are using Press+, an online payment system developed in part by a former publisher of the Wall Street Journal. MediaNews, a newspaper group, put up two paywalls in 2010; it has erected³ 23 so far this year.

　　2010年4月，网络发行商PaidContent提供26家美国本地、都市报付在线费阅读服务。超过100种报纸使用名为Press+的在线支付系统，某种程度上来说该系统是有华尔街日报的前出版商推出的。2010年媒体新闻集团推行了2款付费墙，今年迄今为止已建立了23款。

　　Among national newspapers, paywalls are still rare, though the New York Times and the Times of London both have them. Most wall-building is being done by small local outfits⁴. "Local newspapers are more vital to their communities, and they have less competition," explains Ken⁵ Doctor, the author of "Newsonomics".

　　尽管纽约时报和伦敦时报都推行了付费墙，但是国家级刊物的付费墙却寥寥无几。设置付费墙的往往是一些本地小报，他们对当地社区是至关重要的，因而他们所面临的外部竞争相对较少。Newsonomics的作者Ken Doctor如是说。

　　The most ambitious architects are in Europe. Since May Slovakia has had a virtual national paywall—a single payment system that encompasses⁶ nine of the country's biggest publications. Slovaks who want to read news online pay

1 inevitability   

n.必然性

参考例句：

• Evolutionism is normally associated with a belief in the inevitability of progress. 进化主义通常和一种相信进步不可避免的看法相联系。
• It is the tide of the times, an inevitability of history. 这是时代的潮流，历史的必然。

2 metropolitan   

adj.大城市的，大都会的

参考例句：

• Metropolitan buildings become taller than ever.大城市的建筑变得比以前更高。
• Metropolitan residents are used to fast rhythm.大都市的居民习惯于快节奏。

3 ERECTED   

adj. 直立的，竖立的，笔直的 vt. 使 ... 直立，建立

参考例句：

• A monument to him was erected in St Paul's Cathedral. 在圣保罗大教堂为他修了一座纪念碑。
• A monument was erected to the memory of that great scientist. 树立了一块纪念碑纪念那位伟大的科学家。

4 outfits   

n.全套装备( outfit的名词复数 )；一套服装；集体；组织v.装备，配置设备，供给服装( outfit的第三人称单数 )

参考例句：

• He jobbed out the contract to a number of small outfits. 他把承包工程分包给许多小单位。 来自辞典例句
• Some cyclists carry repair outfits because they may have a puncture. 有些骑自行车的人带修理工具，因为他们车胎可能小孔。 来自辞典例句

5 ken   

n.视野，知识领域

参考例句：

• Such things are beyond my ken.我可不懂这些事。
• Abstract words are beyond the ken of children.抽象的言辞超出小孩所理解的范围.

6 encompasses   

v.围绕( encompass的第三人称单数 )；包围；包含；包括

参考例句：

• The job encompasses a wide range of responsibilities. 这项工作涉及的职责范围很广。
• Its conservation law encompasses both its magnitude and its direction. 它的守恒定律包括大小和方向两方面。 来自辞典例句