美国文化脱口秀 第294期:美国人爱买哪些名牌?

 　　虽然中国人爱买名牌，但美国却还是全球第一大奢侈品市场。今天，我们就看看美国人喜欢哪些名牌？他们的名牌消费观和我们有什么不同。

　　关键词：

　　Name brands: 名牌

　　Luxury brands: 奢侈品牌

　　Luxury products/luxury goods: 奢侈品

　　Are Americans as into luxury brands as the Chinese? 美国人也像中国人一样迷名牌吗？

　　原来美国还是全球No.1的奢侈品市场

　　Statistics released by Bain & Co. show that America is still the world's largest luxury market: 贝恩咨询的统计数据显示美国仍然是全球最大的奢侈品市场I thought China had overtaken America as the world's largest luxury market: 我还以为中国已经超过美国成为全球最大的奢侈品市场The stats include luxury cars, jewelry¹ and fashion: 数据包括汽车、珠宝和时尚Accessories: 配件、配饰

　　Clothing: 服饰

　　The data also includes tourists who buy luxury products when they travel to the US: 数据也包括海外游客在美国的奢侈品消费“名牌”英语怎么说？

　　Name brands: 名牌, 有名，但不一定贵

　　Luxury brands: 名牌、奢侈品

　　Designer label: 设计师品牌，大牌 （Chanel, Gucci, Prada这些一线品牌都算designer label)“爱买名牌”英语怎么说？

　　Someone is very into/obsessed with luxury brandsSomeone is very label-conscious

　　*Label就是品牌的意思，label-consicous就是很注重品牌、喜欢大牌的东西*美国人爱买哪些名牌?

　　中国人存钱买名牌 vs 美国有钱人才买名牌

　　The pursuit of luxury: 对奢侈品的追求

　　Many Chinese see luxury brands as something aspirational²: 很多中国人追名牌，因为把名牌看做一种地位、身份的象征Some would save in order to buy a luxury product: 很多人会存钱买名牌While in the US, not as many do. Most people who buy luxury brands are wealthy: 而美国人不太一样，不太会存钱买名牌。通常奢侈品的消费者本身就是有钱人Living from pay check to pay check: 月光族中国年轻人爱买名牌 vs 美国中老年买名牌

　　Many Chinese start buying luxury goods at a young age: 很多中国人很年轻就开始买名牌Luxury product consumers are much older in America since they earn higher incomes: 但美国人通常年纪比较大才买名牌，因为有足够收入支撑Baby boomers are a key luxury segment in America as they have more disposable income: 比如，美国婴儿潮一代（50－60岁)是奢侈品消费主力人群，因为他们可支配收入比较高美国人不只买个名牌包，要买就要全身协调

　　When you see an American carrying a $5000 handbag, they are often wearing a pair of $1000 shoes: 通常，用很贵牌子包包的美国人也会穿很贵的鞋子It's a complete look from head to toe: 是从头到脚完整一身的名牌打扮You don't really see someone carrying an expensive bag but wearing cheap clothes and shoes: 不太看到背很贵的包，但穿便宜衣服和鞋的人Most middle-class Americans don't think about buying luxury goods: 大部分美国中产阶级觉得自己和奢侈品没什么关系，不会特别去追中国富二代开豪车 vs 美国退休老大爷开豪车

　　Luxury cars: 豪车

　　Many young Chinese with rich parents drive luxury cars: 在中国，很多富二代开豪车When you see a car like BMW X5 in America, often it's a grey-haired retiree behind the wheels: 在美国，很多豪车，比如宝马X5, 开的都是退休的、满头银发的老爷爷Many well-to-do American retirees are willing to spend money on expensive cars:很多经济状况不错的美国老人退休后愿意花钱买豪车，享受生活“轻奢”英语怎么说？

　　Accessible luxury 或 affordable³ luxury都可以美国的轻奢品牌好多啊，如Coach, Michael Kors, Kate Spade, Tory Burch......

　　Accessible: 容易得到的

　　Affordable: 负担得起的

　　美国人去哪儿买名牌？

　　下面这3家，是美国最高端的名牌百货店。

　　奢侈品除了自己的独立专卖店，也会在Barneys, Bergdorf Goodman或Saksfifthavenue里开设专柜。这些店汇集各大奢侈品牌的化妆品、包包、鞋子、服饰。

 

1 jewelry   

n.（jewllery）（总称）珠宝

参考例句：

• The burglars walked off with all my jewelry.夜盗偷走了我的全部珠宝。
• Jewelry and lace are mostly feminine belongings.珠宝和花边多数是女性用品。

2 aspirational   

志同的，有抱负的

参考例句：

• Most of the images that bombard us all are aspirational. 轰击的图像，我们都期望最大。
• Analysts said self-help and aspirational reading could explain India's high figures. 分析师们指出，自助读书、热爱读书是印度人均读书时间超过别的国家的主要原因。

3 affordable   

adj.支付得起的，不太昂贵的

参考例句：

• The rent for the four-roomed house is affordable.四居室房屋的房租付得起。
• There are few affordable apartments in big cities.在大城市中没有几所公寓是便宜的。