地道英语在线听-Wow factor 叫好率

Jo: This is Real English from BBC Learning¹ English. I’m Jo.

Jean: And I’m Jean.

Jo: Today we’re going to look at words and phrases that have recently become part of the English language.

Jean: 在我们的《地道英语》节目当中，我们会带领大家一起来学习和熟悉一些近代英式英语里新出现的词汇和新说法。.

Jo: Today’s expression is ‘wow factor’. That’s two words – wow, W.O.W. and factor, F.A.C.T.O.R. Wow factor.

Jean: Wow factor. 这个词组怎么讲？

Jo: The wow factor is something that makes you pleasantly surprised, makes you say ‘wow!’ . You could use it for anything from a car to an advert² on television.

Jean: 听上去wow factor这个说法可以用来形容任何让人发出惊艳感叹的东西，那你能给我们举个例子吗？

Jo: Of course. You might say ‘His new film wasn’t a big success. It didn’t have the wow factor.’

Jean: 那除了说电影，还可以用它形容别的东西吗？

Jo: Absolutely. You might use it for a good television advert. You could say ‘Toyota’s latest ad uses the wow factor to attract customers.’

Insert 录音片断

A: What did you think of the film Alexander?

B: Well, I preferred Gladiator and Troy. Alexander lacked a bit of the wow factor for me.

Jo: Have you ever been to New York, Jean?

Jean: No Jo, why?

Jo: It really has the wow factor. As soon as you arrive, you have to say ‘Wow!’ .

Jean: Really?

Jo: Yes. It’s an amazing place.

Jean: 今天我们学到的这个新词wow factor就是用来形容那些让我们惊艳赞叹的东西，可以是辆好车，一个美丽的地方，也可以是一种感受，等等。And that’s all we have time for today.

Jo: Yes, that’s all. You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.

Jean: See you next time.

1 learning   

n.学问，学识，学习；动词learn的现在分词

参考例句：

• When you are learning to ride a bicycle,you often fall off.初学骑自行车时，常会从车上掉下来。
• Learning languages isn't just a matter of remembering words.学习语言不仅仅是记些单词的事。

2 advert   

vi.注意，留意，言及；n.广告

参考例句：

• The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
• Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。