地道英语在线听-Market Leader 商业领头羊

Helen: This is Real English from BBC Learning¹ English. I’m Helen.

Zoe: 大家好，我是刘佳。

Helen: Today we’re going to look at words and phrases that have recently become part of the English language.

Zoe: 今天的地道英语，我们一块儿来学习当代英语中出现的流行词汇和新的表达方法。

Helen: Today’s new expression is ‘market leader’.

Zoe: Market leader. Market..市场和leader..领导人? 这两个词在一起说是什么意思呢?

Helen: Well, it’s quite simple really. Market leader means either the company that sells the most of a particular type of product, or the product itself that sells the most.

Zoe: 慢点儿，慢点儿，我怎么听着有点儿晕啊？

Helen: well, listen carefully. if you had a company selling computers and you sold more computers than any other company, you would be the ‘market leader’.

Zoe: 哦，market leader的意思就是指 某样商品销售额最高的公司。

Helen: that’s right. it can also mean the product.

Zoe: Market leader也可以指一样最叫卖的商品。

Helen: yes. You could say Coca Cola is the market leader.

Insert

A: It’s nice to meet you, Mr. Antonelli. Now, could you tell me about your company?

B: Of course. I represent White Electronics². We are the market leader in domestic³ appliances⁴ in Western Europe.

A: Everywhere I went in England I saw those new mini cars.

B: Yes, I think they are the market leader for small cars in the UK.

Zoe: Do you have a mobile⁵ phone?

Helen: of course, I can't live without my mobile.

Zoe: alright then, where did you buy it?

Helen: I bought it from a company that is the market leader.

Zoe: Why?

Helen: Well, the market leader usually offers quality products.

Zoe: I see.

Helen: And my mobile phone is very good. I’m not surprised it comes from the market leader.

Zoe: let's hope it will last you a long time.

Helen: I hope so too. Anyway before we go let’s recap – market leader –

Zoe: 指的是 销售额最高的公司，或者是在市场上卖的最好的一样商品。

 

Helen: You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.

Zoe: See you next time.

1 learning   

n.学问，学识，学习；动词learn的现在分词

参考例句：

• When you are learning to ride a bicycle,you often fall off.初学骑自行车时，常会从车上掉下来。
• Learning languages isn't just a matter of remembering words.学习语言不仅仅是记些单词的事。

2 electronics   

n.电子器件，电子学，电子技术

参考例句：

• About 45000 people worked in electronics in Scotland.苏格兰约有4.5万人在电子行业工作。
• He wants to brush up his knowledge of electronics.他想温习他的电子学知识。

3 domestic   

adj.家里的，国内的，本国的；n.家仆，佣人

参考例句：

• This is domestic news.这是国内新闻。
• She does the domestic affairs every day.她每天都忙家务。

4 appliances   

n.器具，器械，装置( appliance的名词复数 )

参考例句：

• Dish washer is one of the appliances. 洗碗机是家用电器的一种。 来自《简明英汉词典》
• You can buy refrigerators, stoves, dishwashers, and other appliances there. 在那里可以买到冰箱、炉具、洗碗机和其他家电产品。 来自朗文快捷英语教程 1

5 mobile   

adj.可移动的，易变的，机动的；n.运动物体

参考例句：

• The old lady sits on a mobile chair every morning.那位老妇人每天上午坐在一把可携带使用的椅子上。
• She's much more mobile now that she's bought a car.自从她买了汽车后，活动量就大多了。