商业报道:让时尚深入民众

It’s all about making fashion accessible to everyday shoppers. A catwalk show in a London underground train kicked off an innovative¹ high street fashion week. For the first time a host of mainstream² stores are getting together to put this spot light on design ahead of the exclusive shows of London fashion Week. Retailers⁴ estimates the week will bring in an extra 200 million dollars and nearly half a million more shoppers.

Here in London this is one of the busiest shopping streets in the world and all the stores here are taking all kinds of measures to bring the designer trends to the public.

Stylist Liz Thody says it’s possible to buy top-end styles for affordable⁵ prices. A lot of the British designers really sort of jumped on the 80s, animal print but in green, tweed’s just great fabric⁶ ‘cause it always looks really smart and actually expensive when in fact, you know probably be quiet cheap on the high street.

Liz, I’ve got my animal prints, I’ve got my tweed, I’ve got my 80s’ style I’m gonna go to try these on now.

A complete outfit⁷ for just over 200 dollars. In the current economic climate that’s an added bonus. And top designers are being forced to take note.

I think it gives everybody a little wake-up call. We all have to keep looking in at how we have done rather than blaming the recession. Let ’s give people not only what they want but a wonderful experience as well.

Ben De Lisi was ahead of the curve and introduced a more affordable line to this London department store 15 years ago. Someone who is, aspires⁸ to get into my brand but can’t necessarily afford 3000-pound price point. Given the economic situation, I think we’ll be very cautious and careful about how we do it, looking to a different approach to our spending and our shopping. Others have introduced special one-off lines to high street stores. The likes of Matthew Williamson and Jimmy Choo for instance.

For the average women in the street, high street retailers can help translate those high street fashions, very high-end fashions into their daily lives.

Okay I’m ready.

Time to see if this average woman can really pull off the latest trends. High fashion perhaps, am I a fashionista? Perhaps not. Maybe I should just stick to my jeans and T-shirt. Leone Lakhani, CNN London.

Vocabulary:

1. high street: the main street of a town where most of the shops and businesses are

2. wake-up call: an experience or event that shocks you and makes you realize that you must do something to change a situation

3. ahead of the curve: 走在潮流尖端

4. price point: The retail³ price of a product, usually when viewed as one of a series of possible competitive prices

5. fashionista: someone who is very interested in fashion and who likes the very newest styles

1 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

2 mainstream   

n.（思想或行为的）主流；adj.主流的

参考例句：

• Their views lie outside the mainstream of current medical opinion.他们的观点不属于当今医学界观点的主流。
• Polls are still largely reflects the mainstream sentiment.民调还在很大程度上反映了社会主流情绪。

3 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

4 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

5 affordable   

adj.支付得起的，不太昂贵的

参考例句：

• The rent for the four-roomed house is affordable.四居室房屋的房租付得起。
• There are few affordable apartments in big cities.在大城市中没有几所公寓是便宜的。

6 fabric   

n.织物，织品，布；构造，结构，组织

参考例句：

• The fabric will spot easily.这种织品很容易玷污。
• I don't like the pattern on the fabric.我不喜欢那块布料上的图案。

7 outfit   

n.（为特殊用途的）全套装备，全套服装

参考例句：

• Jenney bought a new outfit for her daughter's wedding.珍妮为参加女儿的婚礼买了一套新装。
• His father bought a ski outfit for him on his birthday.他父亲在他生日那天给他买了一套滑雪用具。

8 aspires   

v.渴望，追求( aspire的第三人称单数 )

参考例句：

• The fame to which he aspires was beyond his reach. 他追求的名誉乃是他所不能及的。 来自《简明英汉词典》
• An old steed in the stable still aspires to gallop a thousand li. 老骥伏枥，志在千里。 来自《简明英汉词典》